A column by Christophe Franken.
For its FIFA World Cup, Qatar had the idea of creating ‘La’eeb’, a footless mascot. Yes, football without feet. As a symbol in a sport where the ball is no longer really at the center of concerns. In Doha, we prefer to have hands to count banknotes.
But you don’t need to fly six hours to see that football is no longer a sport, but a game. A game for money, of course. In our Pro League, we scatter the matches as much as possible over the whole weekend to multiply the hours on the air. And therefore the advertising screens on the various channels of Eleven, the holder of the TV rights. We got used to it, but, for the second year in a row, we will even postpone meetings on the last day of the classic phase.
