The cherry industry has faced several challenges in recent times. From 2020, cherry growers around the world were severely affected by the outbreak of COVID, until the most recent season in the southern hemisphere, which ended with major delays and challenges in national and international logistics, which generally affected the exports.
This is the global context World Cherry Summit 2022The world’s leading meeting of the cherry industry will be held this Tuesday -in person- at the San Monticello Convention Center at the San Francisco de Mostasel Hotel in Chile, south of the capital Santiago.
They have jointly organized this event. Yensen Group And it will provide the ASOEX Cerries team and participants with all the information they need to know about the important growth of this crop. The meeting will feature insights on a variety of topics, including cherry marketing in Chinese supermarket chains, opportunities in emerging markets, communication and marketing strategies of global players, as well as group discussions on logistics challenges.
The meeting will begin with a welcome address from Christian Tagley, Chairman of the ASOEX Cerries Committee.
The first volume, “Export Analysis of the Southern Hemisphere”, will be presented by Claudio Field, General Manager, Ranko Cerris.
The second volume begins with a presentation on the “European cherry market”. How to continue growing? And it will be directed by Matt Hancock of Norton Folkate. In this section, the Product Manager of SanLucar, Jaime Sánchez, will talk about the marketing of cherries in Europe, while Joseph Shaw Roberts, from Kantar Research (UK), will provide insights on European consumers with the participation of Alejandro Van der Zwaard , from Winko Fruit. (NL) Member of the team.
In the “North American Cherry Market” section, Manuel José Alcaino, President of Decofrut, provides statistics on the US cherry market, while Evan Meyers of ForeverFresh describes the Chilean cherry season in the US.
In “Chinese and Korean Market, New Challenges and Opportunities”, King Liu of Qingdao will give an introduction to the Chinese cherry market. Kurt Huang of Shanghai Oheng Import will explain the logistical challenges in China and Peter Ju, Vice President of Pagoda, will explain the intricacies of vegetable stores in China.
“The analysis of the state of the fresh fruit will be carried out by Philip Gray, an analyst at Troy Shipping Consultants Limited.
Sergio Campova, ASOEX Cherry Group consultant, will explain the “brand value” of “Cerezas de Chile” and how it contributes to new markets.
The final panel will cover the cherry industry: How to keep growing? . From Unitec.
Major events affecting the industry
The event will feature exhibits from national and international experts who have a long history in the field and will provide key insights into the future of this vibrant industry.
George Liu, founder of FrutaCloud, a subsidiary of Kingo Fruits, was created with the aim of supporting the growing e-commerce and “new retail” segment in China.
Kurt Huang, General Manager of Shanghai Oheng Import and Export Co., Ltd. and has more than 16 years of experience in the field of imported fruits. Oheng is one of the leading logistics and shipping service providers for imported fresh fruits in China.
Matt Hankok served as CEO of Norton Folkate, a company specializing in cherries and stone fruit. He successfully sold the business to the Poupart Group in 2007 and became a leading player in the supply of British cherries to supermarket chains around the world.
Along the same lines, Jaime Sánchez works as Senior Sales and Product Manager at SanLucar, a global manufacturer and distributor of premium quality fruits and vegetables, with a strong presence in the European market.
An essential event for the industry
The 2019 edition of the Global Cherry Summit has received more than 700 experts and more than 80 companies from the main exporters and importers in the world, including Chile, China, the United States, the United Kingdom, Australia, Brazil and New Zealand. cherry industry. Showcase your products and services.
The participants highlighted the high quality, organization and diversity of the participants in the negotiations, including exporters, importers, retailers, researchers, consultants and many more.
See our website for information. https://www.globalcherrysummit.com Or contact Natalia Castillo [email protected]
