“Subscribing” introduced by the specialty store “CV” in Chiba / Kamagaya starts from 2500 yen per month.
Music and videos, clothes and flowers. Subscriptions, commonly known as subscriptions (flat-rate product usage services), are now commonplace. The wave is also rushing to boys’ baseball equipment. CV, a super baseball specialty store in Kamagaya City, Chiba, which boasts the largest selection of products in the Kanto region, has introduced subscriptions to bats. Behind the start of the service is a sense of crisis that parents will “stretch” due to soaring bat prices.
The inside of the super baseball specialty store “CV” is full of playfulness, and if you like baseball, you can spend a dreamlike time. The inside of the store is covered with brick-like wallpaper, and the uniform of Koshien regular school is displayed. At the entrance of the store, which has the image of a “sacred place,” there is a “shrine” that was filled with the soul of Yakyu Inari Shrine in Higashimatsuyama City, Saitama.
However, looking at the prices of youth baseball equipment, it is brought back to reality. It is not uncommon for bats lined up all over the wall to cost more than 20,000 yen, and some of them cost more than 40,000 yen. Since elementary and junior high school students in the growing season need to buy a new one immediately, parents tend to look ahead and choose a heavier bat. While Yuta Nakamura showed his understanding to his parents, he was worried that the children would use a bat that did not fit their physique.
“In many cases, parents grow tall even if they use it for a long time. Unless they practice with a bat that matches the growth of their children, they cannot expect the growth of their skills.”
Then I came up with a “subscription” that allows you to use the service for a certain period of time without any restrictions if you pay a fixed fee. You can rent a bat from 2500 yen a month, and you can use a new bat depending on the charge. Furthermore, if it does not suit you, you can return it, and if the total usage fee reaches the selling price, you can own a bat. Nakamura says, “Many people use it for a short period of time as they grow up, or actually try it in a match. I think it’s best to try using a bat.”
