Cycling sponsor Deceuninck will link his name to Mathieu van der Poel’s team from 1 July. Alpecin-Fenix is then renamed Alpecin-Deceuninck. The team also wants to go for a WorldTour license next season.
Deceuninck, a West Flemish company that manufactures windows and doors, was the sponsor of Patrick Lefevere’s team from 2019 to 2021, but this winter made the switch to the team of the Roodhooft brothers.
Until now, the Deceuninck logo could be seen on the rear of the Alpecin-Fenix riders, but that will change from 1 July. Deceuninck becomes the name sponsor of Mathieu van der Poel’s team, the Italian Fenix moves to the buttocks.
For the next three seasons, the team will be known as Alpecin-Deceuninck. During the Tour, the team will be showcasing its new jerseys.
Alpecin-Deceuninck is also aiming – with a higher budget – for a WorldTour license for next season. The procontinental team has so far been allowed to start in all WorldTour competitions due to its ranking.
However, the step to the highest level was inevitable. Last season, the team already booked 33 victories and this season the counter is already on 14 victories, including a victorious Van der Poel in the Tour of Flanders and the opening stage of the Giro.
Roodhooft: “Great day for the team”
“Today is a beautiful day for the team. Our horizon now extends to 2025. The budget is growing and that is necessary because success costs money and keeping what there is costs more money,” says Philip Roodhooft, general manager of Alpecin – Phoenix.
“It is a pleasant observation that we are taking this step with the same partners, albeit in a different role, on board.”
Bruno Humblet, CEO of Deceuninck adds. “Deceuninck joined a young, dynamic and ambitious team at the beginning of 2022. Now is the ideal time to switch to the role of name sponsor. The same step will follow with the women’s team from 2023.”
“During the spring we were able to win several races, with the Tour of Flanders as the absolute highlight. We are consciously taking the step to name sponsor to support our customers worldwide and to further expand our Deceuninck brand.”
