Apple’s services should yield more

Apple’s services segment has been consistently trimmed for growth for years. This trend is continuing: In the future, more will be earned with advertising, but also with streaming offers. For this reason, some personnel restructuring is being carried out.

Apple is no longer only growing through the iPhone, even if it remains the primary growth driver. The Services segment has also been growing for years in a way that makes it clear that this is where the future of the business model is seen. In addition to presumably new services such as hardware subscriptions, profitability is also to be strengthened in the remaining services area.

In order to achieve this goal, Eddy Cue is making a few changes: Apple’s head of marketing, for example, appoints Peter Stern, VP of Services, to a new post. He will hand over the App Store advertising he has been responsible for, Apple’s primary advertising field, to Todd Teresi, while he himself will be able to concentrate fully on the further development of paid services such as Apple One.

More subscribers through sports

Apple’s App Store ads have grown by an incredible 238% over the past year, although it’s worth noting that Apple has done little with advertising – until now. Because from the last $3.7 billion that you earned from advertising in the App Store, you want to make $5.5 billion by the end of the year. So will the App Store soon become one big advertising space?

It won’t be that drastic, but visible changes are to be expected. Elsewhere, Apple wants to win new paying customers, reported Business Insider, citing sources familiar with the matter.

This is how the sports broadcasts on Apple TV + come up for discussion again. Baseball is already bagged, but there’s still a lot more to be gained with football. Apple is therefore also working on including games from the American NFL, the most profitable football league in the world, in the Apple TV+ program.

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