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On Wednesday, the National Football League (NFL) formalized the signing of a partnership contract with E. & J. Gallo Winery.
As part of this multi-year agreement, Gallo becomes the official wine of the NFL. Activation opportunities will be possible with the image of players, contrary to what can be seen in France with the Loi Evin which regulates advertising around alcohol.
Among the brands of the American wine group, Barefoot should be particularly highlighted through this partnership with the NFL.
In the past, the NFL once had a partner in the wine segment with the BABE brand belonging to the Anheuser-Busch InBev group. Wine lovers don’t read on, BABE offers wine in a can.
Some NFL franchises also have contracts with wine brands like Mano’s Wine which still offers for sale bottles in the colors of the Patriots, Browns, Chiefs, Saints, Packers, 49ers,…
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