Adam Silver and Kylian Mbappe pose for a photo ahead of the 2022 NBA Draft. (Image via NBAE)
London and New York The National Basketball Association (NBA) and Zebra Valley – the newly created production company of FIFA World Cup winner, France squad member and Paris Saint-Germain striker Kylian Mbappe – today announced a partnership to create multi-year content that will engage fans around the world. Globalism.
The partnership was reported last night during the 2022 NBA Draft presented by State Farm at Barclays Center in Brooklyn, New York, Mbappe attended the draft with 15 boys and girls from his organization who traveled from France and posed for photos on stage with NBA commissioner Adam Silver and some rookies before the draft.
“Zebra Valley’s strategic partnership with the NBA is an important step in bringing football and basketball fans together around premium content by telling important stories,” Mbappe said. “We look forward to working with the NBA team to encourage dialogue between global communities and make cultural conversations more relevant. »
FIFA World Cup winner Kylian Mbappe and 15 guys from his organization pose for a photo ahead of the 2022 NBA draft. (Image via NBAE)
“Kylian Mbappe joining the NBA family is a testament to the global appeal of NBA basketball, the league’s affinity, the global football community and popular culture,” said the Fan and Community Engagement Manager. direct consumers for Europe and the Middle East. George Aivazoglu. “We look forward to working with Kylian and the Zebra Valley team to create unique and engaging content that engages and inspires fans around the world. »
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About the NBA
The National Basketball Association (NBA) is a global sports and media organization whose mission is to inspire and connect people around the world through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has built a significant international presence with games and programs available in 215 countries and territories around the world. more than 50 languages. and merchandise for sale in over 200 countries and region on all seven continents. NBA rosters at the start of the 2021-22 season included a record 121 international players from 40 countries. NBA digital assets include NBA TV, NBA.com, NBA App and NBA League Pass. The NBA has built one of the largest social media communities in the world, with 2.1 billion likes and followers worldwide across all league platforms, teams and players. Through NBA Cares, the association tackles important social issues by working with internationally recognized youth-serving organizations that support education, youth development, family and health-related causes.
About Zebra Valley
Founded by Kylian Mbappe, Zebra Valley is an entertainment studio that creates inspiring content about the people and ideas that change the world. Through written and unwritten text and animation capabilities, our projects will encourage meaningful dialogue between global communities by telling meaningful stories. Additionally, we consult with brands and platforms to deepen consumer engagement using a content-centric approach. Zebra Valley aims to support and position them in relevant cultural conversations, helping them maintain their relevance in a rapidly changing, diverse and multicultural world. Based in Los Angeles, Zebra Valley is a diverse group focused on sports, music, art, technology, gaming, consumer products and youth culture, helping the next generation find their voice.
