The SID Group, an important business conglomerate made up of MercaSID, Induveca, Agua Crystal, Induspalma, Escondido Baseball Club and NEXT, launched the 85th anniversary campaign “UNITED BY THE FAMILY”.
The Group gathered its guests at the corner where “it all began”, in the Ensanche la Fe, to present the entire journey of this important conglomerate of companies through its actions, “which has left traces of well-being and commitment to families Dominican women, providing top quality products and serving the entire Dominican family with dedication, passion and differentiation,” he said in a press release.
In her words of welcome to the activity, Ligia Bonetti, executive president of Grupo SID, expressed: “As a very dear friend would say: when you knock on a door and it does not open, and you knock on another and they do not open, and another and another, and nothing… then it was time to invent your own door”.
“That entrepreneurial spirit is what we have to assume today in these times of global turbulence. That is our reality, we have a duty to create our door and build new footprints without stopping, finding every opportunity. The door where we will seek to make our dreams come true, where we commit ourselves with our values and principles to give everything for everything”, added Bonetti.
“Believe me when I tell you -he continued- that responsible businessmen, as we are in the SID Group and in many other companies, do not speculate with prices, we do not risk the well-being of our people, we do not skimp on creating the best living conditions for our collaborators, and we are present with our social responsibility programs in good times and bad, in all the provinces of the country”.
For more than eighty decades, the SID Group has taken firm steps, working to improve the quality of life of Dominicans, strengthening its socially responsible commitment, impacting the areas of health, environment, sports, education and culture.
Towards the future, the group remains at the forefront of what it calls a conscious transformation. “A technological transformation, an organizational transformation and, perhaps the most relevant of all, a mental transformation. The change of mentality, learning to be agile, flexible and adaptable to circumstances continues to be the most difficult challenge to overcome, but one that can continue to be strengthened with confidence and a decisive attitude”, he added.
In turn, Leyla Alfonso, Director of Corporate Communication of Grupo SID, presented the Celebration Campaign inspired by what UNITES us as a family: ¨Our community unites us, sharing moments, music, sports, unites us more than what we do, what we are and what we want to become. We are united by traditions, effort, culture, education, sustainability and working UNITED for the well-being of our society. “THE DOMINICAN FAMILY UNITES US,” said the executive. “We want to CELEBRATE, EXALT AND CONNECT with the Dominican family, reflecting that SID GROUP, IS UNITED BY THE DOMINICAN FAMILY.”
