Shinsegae Department Store Main Store Swimwear Store.
[아시아경제 임춘한 기자] As the sweltering heat arrives earlier than usual and social distancing is lifted, travel and outdoor activity related products are gaining popularity in the retail industry.
According to Shinsegae Department Store on the 11th, swimwear sales rose 175.6% last month compared to the same period last year. Travel bags and sunglasses increased sales by 70.7% and 119.5%. Fashion sales are also booming. Last month, sales of women’s fashion rose 28.8%, men’s fashion 31.1%, and young fashion 38.8%.
Shinsegae Department Store will open a pop-up store for the French brand ‘Goyard’ at Daejeon Shinsegae Art & Science this month and introduce luggage collections. Also, from the 13th to the 19th, a swimwear exhibition will be held on SSG.com.
At E-Mart, golf equipment sales increased by 34% last month compared to the same month a year ago. Sales of sporting goods such as badminton and tennis, racquet sports goods (40.6%), table tennis goods (116%), soccer goods (45%), and basketball and volleyball goods (20%) all increased. Travel-related products such as suitcases (100.8%), sun visor hats (52.8%), swimwear (117%), buoyancy clothes and snorkeling goods (345%), and surfboards and water supplies (423%) also sold well.
E-Mart is offering up to 30% discount on outdoor activities such as summer clothing and camping gear until the 15th. An E-Mart official said, “We have prepared various products and promotions for many customers who are looking forward to summer outings and outdoor activities.
Reporter Im Chun-han [email protected]
