Luka Doncic is revolutionizing Paris with its stellar presence at the Quai54. The fields of Mars welcome, with the Torre Eiffell as a witness, the championship of Streetball most important in the world, again with an audience, again normally.
Well, not normally, because it’s Luka Doncic as the main star of the show. She is not playing, but in Paris she released the details of his secret weapon: the Luka 1 which are his first special creation of sneakers (signature shoe) as an icon of the firm Jordan Brand.
As told by Marca Martin Lottivice president of Jordan Brand, “Luka was involved throughout the process, from its beginning to the end. And he helped us many in the preparation of the final product. He wanted some shoes that bear his name to be of the highest level. And that’s what we’ve achieved.”
To design and create the Luka 1, Nike analyzed the Slovenian’s game in detail. All his shots were monitored, his radius of action, his movementsincluding the famous ‘stepback’, his powerful first step… Luka’s entire repertoire of play was converted into data to improve the creation of the shoe with which the Mavs player later has to torment his team. defenders.
The result is this Luke’s model 1 which, at first glance, is already attractive due to its design, but which then hides technology applied to competition tires to ensure spectacular grip.
The shoes are personalized by Luka himself, and on them you can read one of the tattoos that adorns one of his arms: ‘don’t give up, you’re gone‘ (don’t give up, don’t give up).
In Europe, the Luka 1 which was presented at the Nike House of Innovation in Paris, will go on sale in September, coinciding with the Eurobasket, although the Slovenian has already been seen wearing them.
