NBA opens first store in Germany

The NBA and Fanatics, a digital sports platform and one of the world’s largest providers of licensed sporting goods, announced that the first NBA Store in Germany will open in Berlin in the fall.

In future, NBA fans from all over Germany will be able to buy fan articles and merchandise from their favorite club in Berlin. The National Basketball Association opens its very first store in Germany in Berlin. The new store, operated by retail giant Lids and located at Alte Potsdamer Str. 7, 10785 in The Playce am Potsdamer Platz, will be the first NBA store in Germany and the fourth and largest in Europe, after London (UK ), Milan (Italy) and Paris (France).

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