Even though the Dallas Cowboys having been away for more than two and a half decades from the biggest game the NFL celebrates each year, the team’s popularity is as solid as the taste of a cup of espresso. Not for nothing are they the organization with the highest economic evaluation in the league ($5 billion).
However, with everything and the good monetary numbers, they do not shy away from controversy when doing business.
Your owner, Jerry Jones is a man who has almost never said no to a dollar that comes from sponsorship to the cause of the Cowboyseven if that means getting into a whirlwind of criticism as it began to receive a few hours ago when the team’s social networks presented the new business relationship they undertook with Black Rifle Coffee.
The Cowboys did not care about the multiple shootings that took place in parades commemorating the 4th of July. When signing the agreement, they overlooked the fact that they are the most popular sports organization in Texas, the state where Uvaldeciudad where six weeks ago a killer with an assault rifle killed 19 children and two of their teachers.
The Cowboys preferred sponsorship dollars.
The Black Rifle Coffee brand offers different kinds of roasting to what they baptized as “AK-47 Espresso Blend”, el “Murdered Out Coffee Roast”, el “Gunship Roast” y el “Silencer Smooth Coffee Roast”to name a few.
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They have also been connected with Kyle Rittenhouse, who was acquitted after shooting three men during protests in Kenosha, Wisconsin in 2020and endorsed former President Donald Trump’s Muslim ban.
“#CowboysNation, please welcome America’s Coffee to Team USA”the Cowboys posted on their Twitter account.
The prevailing response on social media has not been particularly welcoming, as one might imagine.
The The Cowboys’ deal with Black Rifle Coffee comes nearly a month after Team America donated $400,000 to help victims of the Uvalde shooting.
Jones gets millionaire deals
Although Jerry Jones has failed to lead the Cowboys to the Super Bowl, still scoring touchdowns in business.
Jones took control of the producer Comstock Resources, an energy company. Thanks to rising gas prices, his stake is now worth $2.6 million.more than double the billion it invested.
