An unmistakable silhouette.Courtesy
Kiko Kostadinov, the British-based Bulgarian designer behind one of the menswear brands, explains via email: “Initially, the model selected by Asics it was the Kayano 13”. But Asics Gel-Kayano 14, which seemed faster and more futuristic, caught the attention of the designer. The shoe’s distinctive paneling, which runs across the mesh upper before continuing around the biomorphic sole, was hard to miss, and the signature tiger stripe Asics, often in a reflective silver material, only added unusual appeal. If you had never seen the 14, you could mistake them for an unprecedented silhouette created expressly to fuel a frenzy of conversation online in 2022.
It helps that the design of the Asics Gel-Kayano 14 Not much has changed since the debut of tennis. Kostadinov and his team “showed how versatile and modern the 14 can be with its material choices and unique colorway,” says Fischer, “especially when placed next to the original classic colorways, they can almost look like sneakers. different”. The 14 were always ahead of their time; now its avant-garde silhouette and its technology are properly perceived.
Kostadinov’s relationship with Asics he has gone from being a direct collaborator to something more akin to an adviser. The two entities have abandoned the double-name convention that defined their early collaborations, though eagle-eyed shoppers can still discern which peers have been influenced by Kostadinov in the product descriptions on Kostadinov’s website. Asics. The reconfiguration is not intended to hide the designer’s involvement, but rather is a way for Kiko and company to indicate their permanence in the universe. Asics. Except for a few inconspicuous details, you may not know that the Asics Gel-Kayano 14 they are a product of Kostadinov’s influence, and that’s what it’s all about.
