Go out of your way – The French unicorn never ceases to make the news. After signing with our national Zinédine last Julyr, the French flagship sets out to conquer the new world and seizes the NBA. Indeed, Sorare signs with the NBA to create its official fantasy basketball game.
Sorare to launch NBA fantasy basketball game
The National Basket Association l’a announced here, Sorare signs with the NBA to create its official basketball fantasy game. The Web Game 3 should therefore be launched this fall for the 2022-2023 season. The game will be free-to-play and will include collectible NFT stickers.
The game will offer the possibility to NBA supporters to create their basketball team with their favorite players. These interactions with the league will allow them to compete using non-fungible token technology (NFT). They will be able to earn points based on the actual performance of NBA players. Thanks to this partnership, Sorare will be able to use the official logos of the league and the teams.
The NBA is not at its first attempt. It very quickly followed in the footsteps of crypto technologies and the possibilities offered by non-fungible tokens. For example in April 2022, the American National Basketball Association formalized the release of its NBAxNFT series which positioned it as the « Official Web3 home starting point for the NBA ».
“The NBA has been at the forefront of digital experiences and collectibles and our game gives basketball fans the ultimate sports entertainment experience, where they can play like a general manager, own their game and foster real-world connections. »
Nicholas Julia, co-founder and managing director of Sorare
What is Sorare: Zebra? Unicorn? Both ?
Are we going to make all the animals in the registry? no, don’t worry at all. In “Newspeak” or “startup” language – as appetizing as the latter are – we speak of “zebra” for a company that is building its growth serenely with a profitable business plan validated by the market. On the other hand, we will talk about Unicorn for a company whose value is estimated at one billion dollars.
And yes, a billion euros: that’s a lot of euros. However, it is not uncommon for these valuations to be the result of speculative bubbles. Investors who rush, for fear of missing a golden opportunity. John Maynard Keynes – acerbic critic of the financial markets – would speak of herd behavior. However, in crypto we know this phenomenon better as “FOMO”.
In the past, many successful start-ups turned out to be scams. Do you know the Wework scandal? Estimated at $20 billion in 2017, the company failed to file for bankruptcy in 2020.
However, Sorare seems to be well entrenched. valued at $4.3 billionin June 2022 Sorare’s number two, Thibaut Predhomme, claimed that the company was profitable. This profitability allows it “to have a future in the future”. The platform claims, in fact, 1.8 million users worldwide as well as 250 clubs and partner sports organizations.
Still according to Thibaut Predhomme the company would have recorded a growth of 200% in the first half of 2022. He had announced at that time the ambition to extend to American sports and the desire to be in partnership with the North American Baseball League (MLB). For now, the young entrepreneur is keeping his promises.
“Sorare has built an innovative game experience that creates a whole new way for fans around the world to interact with our players and learn more about them. […] We are very excited about this partnership and the effect Sorare will have on the growth of players and the game globally. »
Tamika Tremaglio, chief executive of the NBPA.
If the statements of profitability are to be taken with tweezers, for the moment: coco rico. Indeed, Sorare seems to have conquered America brilliantly. Rumor has it that when you sign with Mbappé, you start running as fast as him. (Don’t even need a sand yacht, oops)
Passionate about sports? Collect the cards of your favorite NFT players and manage a team of winners. Ready to live a unique gaming experience? Register today on Sorarethe queen platform of the round ball (sponsored link).
