According to the Times article, fake sneakers are also everywhere, “marketed on social media, sold on reputable e-commerce sites, and delivered discreetly by international couriers,” and their creators are well aware that “it often takes an expert to spot the difference”.
In the case of Yeezy sneakers, Verified.org has some points that can help anyone know if the pair they are about to buy is real or a copy.
Where do you buy?
The first point is analyze where you are going to buy, you’re not going to run into some Yeezy fake in official stores (be it adidas, Taf, Invictus, etc…), or on internet sites, such as StockX, which offer a guarantee of product verification, but run a greater risk when you buy through social networks, auctions that aren’t official or with sellers you don’t know and aren’t exactly trustworthy.
The price
If someone tries to sell you some Yeezy for a lower price than normal, then two things may be going on. The first is that they may be used tennis shoes that are not in very good condition, the second is that they may be copies or counterfeits that are generally cheaper and do not have the quality you are looking for, so it is important to analyze what is the price of some original sneakers to have a point of reference.
On the other hand, it is normal for resale sites to sell shoes at higher prices, but that is also no guarantee that they are original, especially if it is not a well-known and verified site.
The colors
This happens with many models of tennis, of the Air Jordan 1 a los adidas Stan Smith. Many copies have colors that are normally used by brands, but there are slight variations that help you know the truth. But there are also those who get creative and experiment with colors that are not common to the brand or certain models in particular, and that is why it is worth doing a little search on the Internet to be sure.
Internet sellers who do not add photos
Is there a single photo of the shoes in the ad for sale? Probably it is a deception, from someone who doesn’t want you to see all the angles (so you don’t notice those details that scream it’s a copy) or even doesn’t physically have the pair and intends to keep your money and give you nothing in return.
Box
In accordance with Verifiedit is possible that the scammers use old original boxes to make their fake products look more real, but old boxes aren’t always in the best condition, they can look beat up, used or broken, so you should always ask to see that before you buy.
construction and details
Things like seams that aren’t even or uniform, that aren’t strong, or that appear in the wrong places are clear signs that a pair of shoes isn’t original. Verified says you should also analyze how the labels are placed, and where, the shape of the laces and the finishes (the Yeezy shoes are not usually flat), where the logos are placed and even the weight of the shoes.
