The NBA announced today the launch of the Revamped Global NBA App, an all-in-one destination for league fans of all franchises. Featuring all-new customization features, the NBA app will deliver content from every game in the competition, featuring vertical social-style videos, unprecedented behind-the-scenes access to players and teams, shows, new and existing series, and access to to the league archive.
The NBA app, a product of NBA Digital, the league’s joint venture with Turner Sports, is free to download.
In addition, the NBA has released NBA IDthe league’s new global membership program that offers fans benefits and rewards from the league, teams and their partners. NBA IDwhich is free, will link fan experiences with existing products such as NBA League Pass y NBA Pick’Em. Throughout the season, NBA ID members will have access to new original content and favorites from everything the league has to offer. Additionally, there will be enhanced experiences just for members of the NBA ID such as ticket promotions, prizes through predictive fantasy games and NBA Pick’Em, voting campaigns and other benefits.
The new App is powered by the NBA’s new integrated digital platform, which was created in partnership with Microsoft, the league’s official cloud and AI partner. The app now features a sleek new design, a one-of-a-kind “for you” experience, with content recommendations based on fan preferences and personalization powered by Microsoft Azure and Azure AI. Within the app’s “For You” page, fans can access a vertical scrolling, social media-like video experience featuring real-time highlights from every NBA game in progress.
The league’s direct-to-consumer subscription offers (NBA League Pass y NBA TV) will be integrated into the App, giving fans the ability to watch live matches and highlights, scores, stats and standings all in one place. For subscribers of NBA League Passthe live broadcasts will have higher video quality, lower transmission latency and a perfect user experience to consume NBA content in the moment.
NBA League Pass returns this season with a new package and at the lowest price ever. For a limited time, the standard package is now available for 14.99 (Euros or dollars) per month (99.99 for full season) and the premium package for 19.99 per month (129.99 for full season). Subscribers will automatically receive NBA TV’s direct-to-consumer offer as part of the new package.
“The launch of our new NBA app and digital platform is an important milestone as we continue to build and strengthen our direct-to-consumer offerings.”said Chris Benyarko, executive vice president of the NBA, direct-to-consumer. “We are thrilled to offer a reimagined product that will enhance and personalize the way NBA fans interact with the league on a daily basis.”
What does the new NBA App offer?
Live programming and social-style content
- Gameday Experience: fans will be immersed in game-day content and, for the first time, gain access to live broadcasts of all pre- and post-game NBA press conferences and press days for every major event. In addition, NBA ID members will have access to pre-match shows for teams that are part of NBA League Pass games.
- Lifestyle: social style content series that discusses lifestyle, culture, fashion, music and more in-game and off the pitch, including NBA Kicks, NBA Fits, Jersey Drop, Ride Along, Celebrity Row y NBA Ink, among others.
- “CrunchTime”: A free weekly show that takes fans to the crucial moments of each match and provides real-time updates and analysis, produced by NBA TV and hosted by Jared Greenberg.
- “NBABet stream”: a weekly broadcast produced by NBA TV featuring betting expert Tim Doyle and a selection of top contributors to deliver the latest betting information during live game coverage.
- Live NBA League Pass Schedule: In addition to 24/7 NBA TV programming and live out-of-market games, NBA League Pass subscribers will have access to expanded options for personalized viewing experiences through a wide variety of of alternative streams, including additional camera angles, betting-focused streams, influencer-driven and analytics-driven options, and in-language streams with commentary in three languages (Spanish, Portuguese and Korean). “NBA HooperVision” returns for its second season with former NBA players and hosts Nate Robinson and Quentin Richardson.
External Content Contributors:
- All-Access Directly from Teams: Behind-the-scenes narration from the teams’ social and digital channels.
- Partner Content– Content produced by popular basketball and prominent sports creators, including Turner Sports, featuring content from the hosts of “Inside the NBA”, Grant Hill and Greg Anthony, as well as FanDuel, DraftKings, Action Network, Bleacher Report y más.
- Influencers: content created by influencers from popular creators including Ben Taylor, Jesser, Kris London, Lethal Shooter, Devin Williams, Tristan Jass and others from Thinking Basketball, focused on NBA fashion, lifestyle and culture both on and off the court .
Exclusive Original Programming:
- “Gold Blooded”: a new seven-episode documentary series that tells the story of the Golden State Warriors’ journey to the 2022 NBA championship. Narrated by Andre Iguodala, the series features never-before-seen footage and new interviews with team executives and players, including Stephen Curry, Klay Thompson, and Draymond Green. The first episode is available on the NBA app starting September 27.
- “Pass the Rock”: fans will get an exclusive look at the league’s next generation of stars and their lives on and off the field during the 2022-2023 season. The multi-part series is scheduled to start at the end of November.
- “Inside the app”: an exclusive weekly segment of the team “Inside the NBA” of TNT that will highlight the most interesting stories and the most current events in the league.
- “NBA Real Training Camp” with the Sixers (September 29) and the Mavericks (September 30): an all-access special program produced by NBA TV during the first week of the preseason that provides exclusive information on team practices. and interviews with players, coaches, and front office staff.
NBA Vault
- Archive Matches: fans will have access to archive footage from the NBA, including 500 of the greatest classic games in NBA history. Every NBA Finals game since 2000 will also be available, with more popular Finals and matchups being released throughout the season.
- file series– All-access series and documentaries from the NBA Entertainment archives will be available on demand, including “Dream Team,” “The Doctor,” “Wilt 100,” “The Association,” “Unscripted,” “Inside Stuff,” and plus.
International focus:
- NBA international games: the NBA app will be the go-to destination for fans to engage and watch Japan NBA Games 2022 Presented by Rakuten & Nissan and the NBA Abu Dhabi Games 2022.
- “Hope Cities”: an eight-part docuseries in the same language produced by the NBA Europe and Middle East team that explores the local culture, history and communities surrounding the game in the following European cities: Belgrade (Serbia), Bologna (Italy ), Cologne & Leverkusen (Germany), Istanbul (Turkey), Kaunas (Lithuania), Paris (France), Seville (Spain) and Thessaloniki (Greece).
