Roger Federer has been one of the masters of tennis. His sports level has only been reached by a circle of very strict people. An area that no one managed to reach like the Basel star was advertising and sponsorships. His elegant style, from other times, has allowed him to increase his worldwide fame thanks to marketing plans that have created an almost religious aurora around his image. It is not a case if from the beginning of his career, large companies have tried to ensure his image for the best communication projects. Related News Tennis / The retirement of his majesty standard No «To my tennis family and beyond»: Federer’s heartfelt farewell letter Roger FEDERER Elegant also in his farewell, the Swiss tennis player is full of thanks in four moving pages First among everyone is surely Nike. The American giant understood in 1994 that the talent that was hiding behind the Swiss at the age of 15 was something magical, supporting him for more than 20 years: a record. The contractual terms obviously changed during his career, but it is estimated that in the last 10 years with the United States brand, the compensation was more than 10 million dollars per year. A salary that must have caused the divorce years later, when in 2018 Roger Federer sealed a 10-year deal with Uniqlo for a record 300 million dollars, rejecting a renewal with Nike at lower figures. In addition to technical sponsorships, the list of brands that accompanied Federer is long and prestigious: Rolex, Barilla, Mercedes-Benz, the Credit Suisse Group banking group, and Moet & Chandon champagne. These contracts guaranteed him throughout his career more than 100 million dollars in profit. In addition, the profits obtained thanks to tennis are equivalent to 130,594,339 million dollars, making him one of the richest athletes in history. Roger represents the perfect character for companies. As a tennis player, titles already speak for him, as a man, when he leaves the tennis courts, his image remains intact: his style, class and elegance fascinate the public. A family man who in his daily life is simple and normal: never a fall in style or a controversial statement. Furthermore he is very active in charitable activity: he was named Unicef ambassador in 2006 and 16 years ago he created his ‘RF Foundation’ with which he helps underprivileged children in the world, supporting educational projects.
