It all started in 1982 at the bar of the Mandarin Hotel, a luxury Hong Kong establishment. Dietrich Mateschitz, marketing director of a German cosmetics company, discovers a sugary drink common in Asia. The Austrian is struck by a peculiarity of the drink: it makes him overcome his jet lag. Two years later, he teamed up with Thai businessman Chaleo Yoovidhya, who developed the drink, to found Red Bull. The birth of an empire.
