Thinking Football, a congress that will take place in Porto between the 18th and 20th of November, will bring together in the same room several figures linked to the highest levels of football. Gianluca Santaniello, director for the Venice business area, will be one of them. One month before the kick-off of the event, Record arrived to speak with this person in charge of the transalpine emblem, in order to understand the expectations. And these couldn’t be bigger.
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“For us, it’s a way of sharing experience, our experience with other clubs and associations. In an innovative environment, like the one the League is developing. We were very interested as a club, as a club that wants to think ahead, to know more of Liga Portugal, its projects and especially in this environment of innovation. For us, it will be a good opportunity for networking, brainstorming and sharing experience with other clubs, leagues and all the strategic players in football”, began by saying Gianluca Santaniello, explaining, then, that this absorption of knowledge is part of the new idea of Veneza.
“These were the main reasons for accepting it. On the other hand, we have a group of owners that promote this side of culture, innovation and sharing. Our owners want us to walk around and have the chance to understand best practices. important to listen. We will be there to participate and give our point of view, but for us it is a great opportunity to be in the same room with other clubs and institutions. It is important to see what happens around the world and try to adopt best practices “, he added.
At a time that is expected to change to football, Gianluca Santaniello considers it essential to have initiatives like this one, since, he says, it is necessary to stop, look and reflect on what must be done to readapt football to the new times. “We are at a critical point for the future of football. We have new generations that are very different from current consumers. Football is entering a historic moment in which competition with other areas of entertainment will be stronger. it for these times. Innovation to captivate more fans will be crucial. The new generations pay little attention to the traditional product side of football. Considering that this is the beautiful game by definition, we have to reinvent football in a more modern way.” pointed out, referring, on the other hand, that this improvement will go through the evolution of the live show and also by a greater appreciation of the game itself.
