Famous for its albums dedicated to football, Panini still favors, in 2022, the paper product to the “virtual”.
The plastic sleeve was brutally torn, the back of the sticker delicately removed, and the surgical placement on a specific location, in a flexible album that smells of fresh paper. The Panini album is a Proust madeleine. Which young and old can taste in view of the 2022 Football World Cup, scheduled in Qatar from November 20 to December 18. Panini released its special Mondial album two months before the start of the tournament. That’s it “universal collection», considers Isabelle Fillon, marketing manager of Panini France.
Because Panini is not just football, or even sport. Among its 35 collections available in France, we find the World Cup, Ligue 1, Tour de France, MotoGP, UFC. But also famous manga (Naruto, One Piece), film franchises (Harry Potter, Jurassic Park), video games (Mario Bros, Fortnite) or even animated series (Paw Patrol). So many universes declined in stickers or cards. “More of the…
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