The Chinese leader in sports equipment and sneakers Li-Ning is growing at high speed internationally and making it known. It ends the year 2022 of growth, with the opening of its first flagship in Hong Kong, opening a new chapter and new experiences in this former British colony, returned to China in 1997.
Located on the sprawling Canton Road, the main artery of Hong Kong where the largest shopping centers and the biggest luxury brands are concentrated – more precisely, at the foot of the Silvercord complex and shopping center, the new LI-NING flagship is spread over two floors, over a total area of more than 650 m².
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The exterior of the store uses simple design language to build clear and powerful brand recognition. The interior of the store adopts LI-NING’s latest aesthetic: it combines sports-inspired construction details with modern and dynamic design elements to create a sporty atmosphere. The new flagship offers the brand’s main professional sports categories: running, basketball, fitness and badminton, but also the “lifestyle” category, catering to the different sports scenarios and different needs of its fans. Sports activities on the theme of running, basketball and badminton will also be regularly organized within the store, providing a platform for sports enthusiasts to communicate and discover the brand’s new products and products. .
The opening of this flagship store marks LI-NING’s entry into Hong Kong and is another important step in its growth in this very dynamic market.
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