The Pérez y Cía. and the Spanish SailGP team have reached an agreement as Official Sponsor until 2025. This announcement comes after a first collaboration in the Spain Sail Grand Prix | Andalusia – Cádiz that was held in the month of September in which the Pérez y Cía. Group, leader in the maritime and logistics sector decided to bet on this competition.
The duration of the agreement covers the remainder of season 3 -from January to May-, up to and including season 5 and represents the first incursion of sports sponsorship by Grupo Pérez y Cía., which shows its confidence in the Spanish team of SailGP in the medium-long term and in the growth potential of this sport in our country and globally.
The Pérez y Cía. will have visibility assets on the F50 Victoria, as well as crew kit, as well as experiential rights and digital content during the aforementioned seasons.
The Pérez y Cía. Group has the widest network in Spain and Portugal in the maritime and logistics sector and covers the main peninsular ports, the Canary Islands and the Balearic Islands. It also has a wide presence in some American countries such as Brazil, Colombia, Panama, Guyana, Costa Rica, different Caribbean islands, as well as in Morocco, China and Singapore.
Maria del Mar de Ros, CEO of the Spanish SailGP team states: “It is a pride to have Pérez y Cía. as Official Sponsor of the team. Both SailGP, like each of the teams that make up the league, are constantly growing and we are happy to see that more and more brands want to associate with us” to which he adds: “The collaboration that we carried out during the Spain Sail Grand Prix I Andalucía-Cádiz was key to continue working on the partnership agreement that we are making official today.”
Javier Ferrer Muñoz-Seca, President and CEO of Grupo Pérez y Cía., underlines: “We share with the Spanish SailGP team great values such as sustainability, effort, and an unwavering will to win and improve day by day, values that should be a model to be followed by all” .
For his part, Gonzalo Pérez-Maura, Vice President of Grupo Pérez y Cía. has referred to the extension of this global agreement: “After the magnificent experience in Cádiz, we are excited to extend our sponsorship with the Spanish SailGP team to the rest of the circuit’s races, in addition to committing ourselves to this exciting project with such a future for the coming seasons.”
Marc Masagué, Commercial Director of the Spanish team: “We are very satisfied to materialize sponsorship agreements that fit perfectly with our commercial strategy. This is a long-term alliance between two properties committed to sustainability, purpose and impact, a fact that will be reflected through the agreed activation plan.
