M&M’s has decided to indefinitely retire its famous spokespersons in the form of chocolate dragees because the conservative right in the United States considers them too “progres” (progressive).
“Over the past year, we’ve made some changes to our beloved spokescandies,” the chocolate candy brand said in a statement Monday. “We weren’t sure if anyone would notice. And we definitely didn’t think it would break the internet.”
The candy brand revamped the image of the feminine, green M&M by adding sneakers instead of boots. The internet went crazy and launched a petition for 20,000 fimas to make green M&M “sexy” again.
Subsequently, the company presented a new female character, a purple M&M, which would seek to “represent acceptance and inclusiveness.” These sweets were launched in special bags for International Women’s Day that aroused criticism.
They accuse M&M’s of being too “liberal”
This launch was strongly criticized by media such as Fox News, which accused M&M of being “woke” (“progres”) and throwing a purple candy, associated with the feminist movement, to seek validation.
Through Twitter M&M’s announced that its characters will take “an indefinite break.”
“Now we understand: even the shoes of a candy can be polarizing. Which is the last thing M&M wanted, since what matters most to us is bringing people together,” the company said.
M&M’S, owned by Mars, also announced that comedian and actress Maya Rudolph will now serve as the brand’s spokesperson.
“We are confident that Ms. Rudolph will champion the power of fun to create a world where everyone feels like they belong.”
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.