Lega Nazionale Pallacanestro announces the numbers for the Final Four of the 2023 Old Wild West Italian Cup, organized by Pallacanestro Cantù, in collaboration with LNP.
1.262.100 – The impressions on the LNP Facebook page
1,078,025 – Coverage on the LNP Facebook page
1.046.437 – The impressions on the Instagram profile of LNP
850.351 – The coverage on LNP’s Instagram profile
144.804 – Impressions on LNP’s official You Tube channel
(111.482 video+33.332 live streaming)
10,322 – Views of posts related to the Italian Cup on the Linkedin platform
7,890 – Views on the LNP YouTube channel (1,726 live streaming + 6,164 uploaded videos)
5,922 – Spectators flocked to the E-Work Arena during the two days of the Final Four
4,222 – Unique viewers on the LNP YouTube channel
3,000 – The average views from the stories published on the LNP Instagram profile
1.846 – The Guides to the Italian Cup in digital format downloaded on the LNP portal
600 – The pairs of “special edition” socks, with the logos of the 8 participants, made by the partner Scrimmage, with which both online ticket buyers and the teams were given free gifts
500 – Patches with the Coppa Italia logo distributed to the teams and applied to the game uniform
195 – Overall posts made by LNP (96 Facebook+99 Instagram)
122 – Media accredited for the event including press coverage, web, social media, TV, radio, photographers
116 – The coaches who participated in the Clinic organized by Pallacanestro Cantù in collaboration with LNP, CNA and USAP, with Carlo Recalcati as speakers. Matteo Boniciolli and Edoardo Casalone
49 – The news dedicated to the Italian Cup and published on the LNP portal, on the official Twitter profile and on the LNP Telegram channel
40 – The audience of those present at the meeting “Marketing addresses in the different sports disciplines”, organized by Pallacanestro Cantù, in collaboration with Cantù Next and ASM Global Speakers: Giovanni Palazzi (CEO of ChainOn), Todd Taylor (President&CCO Pacers Sports&Entertainment), Mattia Moro (General Manager Uyba Volley), Luca Barazzetta (Chief Executive Marketing AC Monza), Veronica Oldani (Commercial & Marketing Manager Como 1907), Giuseppe Rizzello (General Manager Italy ASM Global)
37 – The stories published on the LNP profile of the Instagram platform
20 – The total hours of live coverage dedicated to the event by the Mediasport Group partner, broadcast on the 814 Sky channel, including the lounges curated by Paolo Virzi, with interviews with guests, managers and athletes in the intervals between the races
17 – The videos uploaded on the official LNP channel of the YouTube platform
16 – The total hours of live streaming proposed on the LNP PASS platform, including pre and post match. With commentary by Niccolò Trigari (Serie A2), Giovanni Poggi (Serie B), technical analyzes by Paolo Lepore and interventions from the sidelines and interviews by Enrico Bonzanini
16 – The posts published on the official LNP profile on the Linkedin platform
10 – Hours of media coverage produced by Quinto Quarto, one of LNP’s media partners for the event. Dedicated entirely to the Serie B scoreboard, Quinto Quarto developed a streaming coverage schedule lasting a total of 4 hours, and a live reaction program, live commentary of the three matches on the scoreboard, which occupied the space of 6 hours. Thanks to a team made up of 10 people including conductors, commentators, director and video maker. With the technical contribution of the coaches Cesare Ciocca (Basket Mestre 1958) and Sergio Luise (JuveCaserta 2021)
9 – The stands of the participating teams, LNP partners and Fan engagement who welcomed the spectators at the entrance to the E-Work Arena
6 – The teams that have created a special uniform for the Final Four
6 – Live broadcasts on the LNP PASS streaming platform and then also available to users on-demand, for full television coverage of the event
4 – The highlights clips dedicated to the semi-finals and the finals
4 – The Old Wild West “Sheriffs” appointed at the end of the “Saddle shot”, as was the original one, from horse, positioned at the height of the free throw with 30 seconds available to score at least one basket. And receive the star of the title sponsor LNP
2 – The photographers of the Ciamillo-Castoria agency who made a total of 3,370 images available to the accredited media during the two rounds of the event, the most beautiful of the Final Four: Massimo Ceretti and Claudio Degaspari.
2 – The regional Rai editorial offices that covered the event: Rai Lombardia and Rai Emilia-Romagna
2 – The clips made and dedicated to the MVPs of the Final Four, Matteo Piccoli (Serie A2) and Emanuele Trapani (Serie B)
2 – The short movies made to summarize the days of the Final Four (Day 1+Day 2)
2 – The performances of the “Dunkin Devils”, which thanks to the coordination of the partner Ticketmaster have created the most spectacular side of entertainment
2 – Competitions in which the Special Olympics boys took part in the tap-off phase, entering the field alongside the teams and attending the entire presentation phase. Representing Legnano, Turin, Cantù, Vigevano
1 – The TOP 10 clip with the ten most beautiful plays of the Final Four 2023
