BarcelonaRosalía will sound strongly on March 19. According to RAC1, Barça will play against Real Madrid with the album’s logo Motomami of the Catalan singer in the middle of the shirt. This proposal is part of Spotify’s sponsorship agreement, which foresees that on important occasions the team can wear a logo different from that of the platform on the shirt streaming swedish It is not the first time that Barça will publicize an artist’s album. In fact, in the classic first leg played at the Santiago Bernabéu, the image of the Canadian rapper Drake already showed off. Then it didn’t bring luck, because the whites prevailed.
The agreement between the club and the Swedish multinational, signed in March 2022 and validated by the arbitrators in April, has different clauses and Barça receives money through the sale of the main assets. The board of directors did not want to make public the exact figures, relying on a confidentiality clause. However, the ARA already detailed that the agreement provided for 2.5 million annual variables associated with the activation of certain actions, such as using the image of Drake or Rosalía. The image of the artist from Sant Esteve Sesrovires will appear on the Blaugrana shirt to coincide with his new tour, with a first concert in Bogota on March 24. In November, Rosalía finished the first tour of Motomamibut now he’s back on stage visiting three continents, with a stop in Barcelona in the summer.
An initiative already tried by Atlético de Madrid
When Barça presented the agreement with the Swedish brand, it already reported that “Spotify is thus ceding this privileged space on the game shirt as part of an action that is part of the partnership with the club and which is included among the activities that will be carried out within the alliance of both brands to offer innovative experiences for football fans while helping to reach new audiences through music”. This formula, which some clubs such as Atlético de Madrid had used in the past – back in the day, mattress protectors were shown on the front of the shirt of some of the films that were released –, was announced at the time of ratification of the agreement by the assembly of arbitrators.
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