FILA announces the extension of the contract with the Dutch Olympic Committee.
For the next four years, therefore, FILA will remain the Official Supplier and Clothing Partner of TeamNL. The agreement was signed by both parties at the iconic Thialf ice arena in Heerenveen, the Netherlands.
This new sponsorship contract is an extension of the previous one signed between FILA and NOC in 2017, an agreement which saw FILA as the official supplier of the Dutch teams during the important Olympic Games of Pyeongchang 2018, Tokyo 2020 and Beijing 2022.
In this period, the synergy between FILA and NOC proved to be effective to such an extent that Dutch athletes managed to get on the podium 73 times wearing the distinctive orange jackets produced by FILA. Considering that this new phase of the partnership will cover two more Olympic-Paralympic events in the coming years (Paris 2024 and Milan-Cortina in 2026), we can expect to see these results on many more occasions and see FILA, the Dutch Olympic Committee and the athletes Dutch shine in the international sports scene.
The company’s focus is not only on the “big names”, but also on the talents of tomorrow.
In fact, as part of the agreement, FILA will also dress the best young Dutch athletes in the main national and international competitions. A choice, that of the Brand from Biella, dictated by the desire to invest in the future by accompanying young people on a path of human growth and performance.
Other recent FILA deals of this type include the Dutch speed skater Suzanne Schultingla break-dancer Alessandra Chillemithe e-sports team Ninjas in Pyjamas and street basketball competition Red Bull Half Court.
Luca Bertolino, Head of Global Strategic Marketing FILA: “Being alongside the Dutch Olympic Committee these first six years has been extremely satisfying. The results of the Summer and Winter Olympics were sensational and thanks to the athletes of the Dutch national team, FILA climbed to the top step of the podium numerous times. This renewal is the ambition of both parties to improve results, always push ourselves further with ambition and enthusiasm”.
