the jordan brand3moon25Brand store “JORDAN WORLD OF FLIGHT SHIBUYAwill be two days before the media preview of23done on the day.Walk from Harajuku towards Shibuya10Many media outlets visited the site despite the rainy weather, as it was an attractive store that opened in a good location facing Meiji-dori.
The preview is Nike Japan general manager andVPTetsuji Kobayashi and Jordan Brand President Craig Williams greeted the audience, followed by an introduction by store manager Shiho Nakamura, followed by a store tour.
KobayashiGMcumVPIn his opening remarks, he said, “We have been successful digitally so far, but recently customers’ purchases are seamless, neither digital nor physical. We want to open various stores.” told the background ofNike last year4concept store in the moonNike Liveof2become the number one storeNIKE BY YOKOHAMAto Yokohama Vivre,12As Kobayashi says, they are actively expanding their stores, such as opening a store in Kobe in March.
Tetsuji Kobayashi Nike Japan General Manager and VP
JORDAN WORLD OF FLIGHT SHIBUYAis the second Jordan Brand in the world after Milan.2First store opening in Japan. It will be an important store positioned as a global flagship store.
“Shibuya is an important base for us and has a great connection with basketball. On the other side of the tracks is the Yoyogi Gymnasium, which is the mecca of basketball, and is a wonderful place that combines culture and performance. I am very honored.”1964Yoyogi Stadium 2nd Gymnasium, which was the basketball venue for the Tokyo Olympics in 2008,2016Of yearBFirst Gymnasium, which was the stage for the opening match of the league’s inaugural season, and next to it, there is also an outdoor court known as a mecca for pick-up games that everyone can enjoy. Kobayashi talked about his thoughts on starting Japan’s first Jordan brand store in Shibuya.
The charm of the store that Williams talked about made me feel the momentum like the president of the Jordan brand.
“Maybe you’ll feel a little taller as you walk through the store. Or maybe you’ll jump off the free-throw line and not be afraid of any challenge. Men’s. , women’s and children’s products and the stories of amazing athletes, you’ll be perfectly motivated, but don’t be surprised!”
Craig Williams President, Jordan Brand
Nakamura, the store manager, describes himself as “JORDAN WORLD OF FLIGHT SHIBUYAHead coach of.” It is said that he was passionate about basketball during his school days. “I was the captain in junior high school. There was no girls’ club in high school, so I negotiated directly with the principal and had him create a club!” Nakamura is proud that his juniors are still passionate about that club.
The presence of a manager who enthusiastically talks about his basketball history will also add to the appeal of the store. In addition to Nakamura, it is said that there are staff members who have experience playing an active role at the national level during their school days. When choosing shoes, when you want items that are not only comfortable but also inspiring, it seems that conversation with them will help you.
Shiho Nakamura Store Manager
The store is located in the Media Square Building along Meiji Dori.1FIt is in. When I stepped into the entrance, the Jumpman logo was shining at the end of the aisle leading to the store. The inside of the store is large, and in the center there is a waiting area that resembles the center circle of a basketball court, and the large monitor in front of it shows the men’s and women’s representatives wearing uniforms with the Jumpman logo. was being projected. Facing the monitor, the left side is the men’s area, and the left side is the women’s, kids’, and footwear areas.
Passage leading from the entrance to the store
In the section where footwear is lined up, there is also a lounge where you can relax and talk about basketball. Along with Air Jordan series sneakers, there are photos and posters of Jordan that you may recognize or have never seen before, and the actual Jordan that was once installed on the basketball court donated by Jordan to Mitake Park, which is not far from this store. The Ogata is also mounted on the wall.
There is also an area called Sneakers Pickup where you can receive sneakers purchased with the app.KobayashiGMcumVPIt may be one of the responses to the seamless shopping that was touched on. There are other elements that visitors can enjoy, such as a corner where visitors can create digital content and a corner called a workshop where they can customize/personalize Jordan brand items including apparel and accessories.
When you leave the footwear area and move to the men’s, women’s, and kids’ areas, you will find light blue, beige, white, and black.4Colorful item displays featuring key colors (orange and black for kids) are broadly divided into lifestyle and performance. In addition, between the women’s and kids’ areas,JORDAN WORLD OF FLIGHT SHIBUYAcan only be bought atTShirts and items related to the Japanese national team line up. All of them are noteworthy products.
Japan national team uniformTNakamura also told me that the Jordan Brand felt a ripple effect as a result of the Jumpman being featured on the shirt. “I think it is wonderful to be able to compete with the Japanese national team.
JORDAN WORLD OF FLIGHT SHIBUYAcan be said to be a place to share these thoughts as a brand with both athletes and consumers through products.
☆JORDAN WORLD OF FLIGHT SHIBUYA
Location: Jingumae, Shibuya-ku, Tokyo6-25-14 Jingumae Media Square Building1F
open:2023Year3moon25Sun (Sat)
