The last edition that saw Paris as the protagonist of the Olympic Games took place a hundred years ago. To date, just 500 days after the great start, dizzying numbers are recorded: around 13 million tourists are expected who will color the Seine from 26 July 2024 to 11 August 2024.
BOOM VENDITE
The ticket office count boasts well 3.25 million tickets sold in less than three weeks, a clear sales record that testifies to the love of sport from all over the world.
On the other hand, the draw for the sale of individual tickets officially begins on 15 March, which will present the most coveted sessions, through the official Paris 2024 ticketing platform: tickets.paris2024.org
MAKE YOUR GAMES: the promotion of the variety of sports
In this first sales phase, Paris 2024 has sold tickets in packets to promote the variety of sports and offering the opportunity to discover new disciplines: from rock climbing to freestyle BMX (sold out in one day), from fencing to judo, passing for break dancing and track cycling.
The sale of “Make Your Games” packs is already the winning campaign for sporting events in France. For the first time in the history of the Olympic Games, the ticket purchase formula is made accessible all over the world, but with limited availability and a final draw for the lucky ones.
This new marketing strategy ensured a smoother shopping experience, despite the fact that there were over 600 sessions on sale in real time. The French public excels for purchases; the rest of the requests come from over 158 countries. An accurate analysis shows that the female audience is the most popular: in fact, 45% are future spectators, of which 44% are under 35 years old.
March 15, 2023 the beginning of a new countdown
For the Paris 2024 Olympic Games, around 10 million tickets were put on sale, l’80% of which will be available to the public through the official online ticketing platform, while the remaining 20% will be distributed through the official supplier of the Games on the spot and Paris 2024 stakeholders: which includes local authorities, global and national partners, official broadcaster of the Paris 2024 Olympic Games and sports communities in France and abroad. We just have to hurry our decisions and stay connected to enjoy this magnificent opportunity.
62 pictograms symbols of elegance and cohesion
Pictograms have been a hallmark of the Olympics since Tokyo 1964, with a wide range of symbols to represent every type of sport. Since then, each host country has designed its own design, trying to keep up with the times. Furthermore, each of the pictograms is a symbol of honour, representing not only a sporting discipline but also a family: a set of values, a sense of community. It is in turn composed of three graphic elements: an axis of symmetry, a representation of the terrain and a representation of the sport it represents.
“The pictogram is also a symbol to keep”declared the President of Paris 2024 Tony Estanguet during the event for the launch of the look and the pictograms of the next Games. “When you are an athlete, you take pride in displaying your sport pictogram – pins, T-shirts… I remember collecting these items” Estanguet says again.
A revolutionary edition of the games is announced, where a strong sense of community and cohesion prevails.
