“Happy to be where I want to be. Aúpa Atleti”. Those were the words of Antoine Griezmann after, in October 2022, Atlético de Madrid officially announced that they had reached an agreement with FC Barcelona for the transfer of the Frenchman. And is not for less. The rojiblanca fans have forgiven his betrayal, he is a key man in Diego Pablo Simeone’s approach and -despite having lowered his token- he pockets the negligible amount of 7 million euros net by season.
But the “pink-haired boy” is even more profitable off the pitch. His way of dressing, the constant changes in his hair color and his position against racism or in defense of the gay community They have made it a benchmark in social networks that has not gone unnoticed by the big brands.
The value of your image
Antoine Griezmann is involved in numerous charitable causes. He collaborates with the NGO Un Rien C’est Tout, focused on supporting projects with a positive impact on people, collaborating with partner organizations working in France. In addition, he is sensitive to other causes such as LGTBIQ + rights or gender equality in sports.
Not in vain, account with almost 36 million followers on Instagram and the income for each post he publishes far exceeds 150,000 euros.
She has worked for companies as important as Louis Vuitton or Yves Saint Laurent to promote their collections and trends, and last year she became the face of Mango’s men’s line.
In 2022 alone, the fact of being one of the fashion icons provided him with extra income in his checking account of around 60 million euros. But also, the French footballer has hisHis own clothing brand with his brother, Theo Griezmann, The GZ Brand.
The Frenchman also invested part of his money in obtaining an important collection of luxury cars, among which a Roll Royce Wraith that is characterized by reaching 100 km/h in just 4.6 seconds and can reach a maximum speed of 250 km/h, something striking for its 2-ton weight. A couple of years ago she acquired a Maserati GranTurismo S and in his garage you can also find a McLaren 675 LT, from 400,000, and a Bentley Continental GT.
A “thoroughbred” passion
An empire that does not end there since Griezmann, like Sergio Ramos, also has a passion for horses In 2018 Griezmann, acquired by 220,000 euros for his first competition horse, Tornibush. And later, for 97,000 euros, he acquired Hooking, a thoroughbred who, with nine victories behind him, has provided him with earnings of more than 200,000 euros and still has races to participate in this season.
Born in a country where dozens of racetracks operate and its rich equestrian history is still alive, the goalscorer created with his father, Alain, a breeding cabin in Macon, the city where he was born and raised.. Écurie Griezmann is the name with which they baptized the stable in which he initially invested 100,000 euros and that, with the passing of the months, the work team has expanded and they have added horses that will also have their stamp for the trotting tests. Princess was also added to her steeds, in honor of her daughter Mía and Bombilla -because of her love of Mate- and she usually sees them compete when her sporting commitments allow it.
The “vice” that unites him to Leo Messi
His latest business has linked his future to that of Leo Messi, another of the footballers who can boast of an impressive business empire. The Argentine and the Frenchman have immersed themselves this month in a new business at the hands of Barlon Capital, the company of which they are shareholders.
The company has participated in the 17 million euro financing round of Vice, the hamburger chain founded by Aleix Puig, winner of MasterChef, and Oriol de Pablo which opened 14 establishments in 2022 and multiplied its revenue volume by five to reach a turnover of 20 million euros, especially thanks to its activity in home delivery. Now the goal is even bigger: open in ten new cities and achieve 40 million euros in revenue at the end of the year.
It’s no wonder the rojiblanco striker sees life in roses.
2023-04-16 00:03:59
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