MHD Moët Hennessy Diageo Co., Ltd. (Kanda Jimbocho, Chiyoda-ku, Tokyo) has released a limited design bottle “Hennessy” in collaboration with the world’s highest professional basketball league “NBA (National Basketball Association)” from the cognac brand “Hennessy” that it handles. VS Limited Edition NBA 2023” will be released in limited quantities from April 19, 2023 (Wednesday).
Since its founding in 1765, “Hennessy” has revolutionized the cognac world and continues to have a strong presence as the world’s most loved cognac. After that, we developed a global partnership. And from 2022, both globally iconic brands will collaborate to develop limited design bottles. “Hennessy VS Limited Edition NBA 2023” to be released this year is the first edition following “Hennessy VS Limited Edition NBA 2021-22” and the second “Hennessy XO Limited Edition NBA 2021-22”, which were well received last year. It will be 3 bullets.
The limited bottle to be released this time is designed with a sparkling hologram effect that looks like a spotlight in a black base. The message is that everyone shines at their best when the spotlight hits them, just like the superstars of the NBA.
Transcending the boundaries of cognac and sports, we will continue to liven up the urban culture that surrounds young people through a collaboration realized by fusing two global brands.
Product name: Hennessy VS Limited Edition NBA 2023
Hennessy VS Limited Edition NBA 2023
Capacity: 700m
Alcohol content: 40 degrees
Suggested retail price: 5,000 yen (excluding tax) / 5,500 yen (including tax)
Release date: April 19, 2023 (Wednesday) Limited quantity will be released sequentially
■NBA
A global sports and media business centered around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League, and the NBA 2K League. We have established a large international presence, offering games and programs in more than 50 languages in 215 countries and regions, and selling products in more than 100,000 stores in 100 countries on 6 continents. The NBA roster at the start of the 2020-21 season includes 107 foreign players from 41 countries. The NBA has built one of the largest social media communities in the world, with over 1.9 billion followers across league, team and player platforms. Through NBA Cares, the NBA also works with internationally recognized youth advocacy organizations that support education, youth and family development, and health-related activities to address critical social issues.
■ Hennessy VS
The rich spice and fruity aromas are further accentuated by fruity notes and delicate vanilla nuances, giving the drinker a feeling of power and harmony. Smooth and complex. The elegant and lively flavor of Hennessy VS is a powerful cognac symbol.
■ Hennessy
Since 1765, when Richard Hennessy created the unrivaled cognac that bears his name, his uncompromising skill and passion have been passed down through the Hennessy family for eight generations. Using only eaux-de-vie (unblended whiskey) from grapes from carefully selected fields, we find the best compatible blend from the world’s largest storage volume of over 350,000 barrels. These Hennessy commitments have evolved into the ultimate taste over time, and have attracted people as the world’s most loved cognac. Even in Japan, since it was first imported in 1868, its prestige has continued to show an exceptional presence.
Hennessy WEBhttps://mhdkk.com/brands/hennessy/sp/
Click here for Moët Hennessy’s environmental consideration “Living Soils, Living Together”
https://www.mhdkk.com/company/csr/sustainable_development/living_soils/
Click here for Sustainability/CSR of MHD Moët Hennessy Diageo
https://www.mhdkk.com/company/csr/
