Ajax continues to print a sponsor on the back of the shirt. Last season was the scoop, much to the chagrin of many fans, who prefer to see a shirt with as few advertisements as possible. Where Giganet is on the back this season, next season Ziggo Sport will be visible under the back number.
“From chest sponsor to sleeve sponsor and since last season a back sponsor. Of course, such expressions bring in money, but at the same time we hope that our sacred shirt will not resemble a cycling shirt in the future. With the arrival of a back sponsor, just about every piece of textile sold. What’s the next step? The pants? The stockings?”, can be read on fansite AjaxLife . “We hope it never comes to that.”
Ziggo is of course happy with the advertisement. “The Ajax shirt is a powerful means of bringing Ziggo Sport to the attention of all football fans,” says director Marcel Beerthuizen of Ziggo Sport on the Ajax site.
Last year we spoke to Ajax supporters who were going to buy the new shirt. “Why do you have to sell your soul to the devil”, an Ajax fan wonders. “As long as the sponsor transfers the money, you shouldn’t complain,” says another man. An Ajax player waiting for his new home shirt is clear: “The shirt itself is nice, but we can agree about Giganet: that is very ugly”, were the reactions.
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