Mike Maignan – uhlsport: “What better dream for a brand than to ally with such a spectacular sportsman”

Now the number 1 goalkeeper of the French Football Team, Mike Maignan can settle permanently in the French sports landscape and become a partner of choice for advertisers.

Thanks to his recent performances and stops that have traveled around the world, whether with the Blues or with his club AC Milan, Mike Maignan has reached a milestone in terms of notoriety with the general public. For the most experienced, the French goalkeeper is today one of the best goalkeepers in the world.

Performance and charisma that allow Mike Maignan to shine uhlsport, his partner for gloves.

“We have been working with Mike for more than 10 years when he was still at the PSG training center” remind us Julie Massé, Marketing and Sponsorship Manager of uhlsport France. “We are of course extremely proud to be Mike’s partner and are doing everything we can to ensure that he feels the best with us and can concentrate on his career and his sporting performance! Mike is a hard worker, he is focused on his sporting goals, he projects himself and he is ambitious! What better dream for a sports brand than to ally with such a spectacular athlete, and endowed with such a mind! He is a man with exceptional human and sporting qualities, who lifts up all the people who work with him. We hope for this still very long collaboration with many titles to share! »

In France, the equipment manufacturer achieved more than 16.5 million in turnover in 2022. “In 2022, we returned to the level of 2019 with more than 150,000 pairs of gloves sold and an average price which increased sharply. We are the market leader” add Philippe Michel, Commercial Director France of uhlsport. “The goalkeeper part weighs almost 3 million euros with the textile and protections. Pre-orders for 2023 are increasing very sharply, boosted of course by Mike Maignan »

Recently, Mike Maignan now has a pair of signature gloves. In stores, a supersoft version is on sale for €60, a replica of the gloves worn on the pitch by the AC Milan goalkeeper who faced Inter in the UEFA Champions League semi-final. “Mike wears Absolutgrip HN gloves in matches and supergrip HN gloves during warm-up. It has a few adjustments mainly related to its hand size but also at the level of the strap with a single Velcro closure when the gloves in the range have a double closure » add Julie Masse.

It remains to be seen whether Mike Maignan wishes to work on his brand image and develop partnerships in the months and years to come…