Waiting to find out if this year the Los Angeles Lakers, the Denver Nuggets, the Boston Celtics or the Miami Heat will raise the iconic Larry O’Brien Trophy, today Moët & Chandon has officially announced its collaboration with the well-known streetwear designer Don Caimed at giving continuity to the partnership with NBA as the official champagne.
The French maison and the creative, founder of the Just Don brand, are in fact ready to join forces to present the Moët & Chandon and NBA collection by Just Donwhich will bear fruit two bottles of champagne exclusive and one hoodie inspired by the American basketball championship.
Already involved in the NBA world as creative strategy and design consultant of the Chicago Bulls, Don C was chosen by the brand owned by the LVMH group to cultivate the synergy between his artistic vision and the culture of both brands, offering a perspective unedited on the iconic Moët & Chandon product lines.
In detail, the protagonists of the collection will be the bottles of Nectar Imperial Rosé e you Imperial Brutwhich will be enriched by the NBA brand and the letters extracted from the logos of eight deductibles, among the best known in the league: Los Angeles Lakers, New Orlean Pelicans, Memphis Grizzlies, Miami Heat, Oklahoma City Thunder, Dallas Mavericks, Charlotte Hornets and Milwaukee Bucks. The exclusive collection will only be available in the United States.
The fusion of sport and luxury is here now, and it’s here to stay. Collaborations like this will keep the intersection of culture, luxury and sport at the forefront of people’s minds and I am excited to bring together two worlds that, personally, mean a lot to me.
Don C, founder of Just Don
2023-05-18 01:09:37
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