The show of support on Gay Pride Day, a global holiday, has not gone down well with followers of La Liga clubs. Nine out of ten clubs that posted an image with a rainbow flag lost followers on social media, but FC Barcelona lost the most. No fewer than 440,000 people ‘unfollowed’ Barça on Instagram.
More than 122 million followers on Instagram and an average of about 30,000 interested people. Understand every day. But with one post everything is turned around. On June 28, FC Barcelona supported the LGBT community by posting a photo with rainbow flags on it. This was on worldwide Gay Pride Day.
The followers of the club on social media were not happy with that, it turns out afterwards. Within 24 hours of the post, 306,000 people ‘unfollowed’ the club on Instagram. A day later, another 134,000 people followed suit. Nearly half a million followers less in one day, Mundo Deportivo reports after a Spanish journalist who previously provided the club’s digital content noticed the drop.
But Barcelona is not the only club to lose ‘fans’ on social media. Valencia, Athletic Club, Real Sociedad, Osasuna, Getafe, Celta de Vigo, Real Mallorca and Deportivo Alavés also lost followers after their support, but not as much as Barça. Real Madrid and Atlético Madrid do not post anything on Gay Pride Day.
Clubs in England also participated in the action, such as the top clubs Liverpool and Chelsea.
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What does the pride flag actually mean? Who designed it and why? (video):
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