Helios, a leading brand in the food industry, takes a significant step towards supporting women’s sports by presenting its campaign entitled “PRIDE OF ORIGIN”, which highlights the brand’s commitment to women’s sports and health.
The brand presents its innovative range of PURAFRUTA products and announces its association with the badminton world champion, Carolina Marín, and other renowned athletes, who reflect the values of effort, determination and authenticity that drive both the brand and women’s sports .
Commitment to health
PURAFRUTA by Helios is an innovative range of fruit spreads created to satisfy the growing demand for healthier foods, without sacrificing flavor and quality. Each PURAFRUTA product contains 250 grams of fruit in its 250 grams of product, which allows it to be said that it is a “100% fruit origin” product. It is made with carefully selected ingredients, from outstanding origins such as strawberries from Huelva or Black Fig from the Mediterranean.
“I can because I think I can” – A Shared Inspiration
Carolina Marín’s inspiring mantra, “I can because I think I can,” reflects her dedication, effort, and attachment to her roots. These same values are what the HELIOS brand seeks to highlight. Through this collaboration, Helios and Carolina Marín come together to highlight the importance of believing in our abilities and in what is good that we have inside.
Driving Shared Values
Helios shares intrinsic values of women’s sports that are closely linked to its range of PURAFRUTA products, focusing mainly on three essential ones:
Naturalness and Health: Health care and nutrition are essential for elite athletes, which is why the PURAFRUTA range offers more natural products with more fruit than other alternatives on the market.
Authenticity: Elite athletes dedicate themselves to their disciplines out of pure passion. The authenticity and passion he feels for the sport are his main motivation, and Helios recognizes this great commitment.
Effort: The determination and constant effort are shared by both the athletes and the brand, which works tirelessly to offer innovative and quality products, such as PURAFRUTA.
To give visibility to this campaign, six outstanding elite athletes who share the values of PURAFRUTA and the philosophy of ORGULLO DE ORIGEN have been involved.
From the renowned Carolina Marín, a world leader in badminton, to Angela Sosa, an outstanding soccer player on the national scene, including the Olympic sailing team made up of Támara Echegoyen and Paula Barceló, as well as the Spanish fencing champion Teresa Díaz, the promise of the Spanish padel, Nicole Traviesa, and the young Mexican athlete Frania Celaya.
This union of effort, passion and shared values resonates both in PURAFRUTA products and in the athletes who represent them.
From Helios, they affirm: “At Helios, we support and support the spirit of improvement and the passion for the authentic that defines women’s sport. With this campaign we want to transmit all those values that athletes reflect and that we fully share with our range of PURAFRUTA products. .”
2023-08-28 17:46:27
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