US Open 2023
Nike prepares a ‘registered’ brand for Carlos Alcaraz from the US Open, taking the final step with number one
Carlos Alcaraz the defense of the title of the US Open with the full confidence of Nikewhich will make the number one in the ATP ranking its main claim on the circuit, already ahead, without any doubt, over the rest of the budding talent that the North American multinational counts among the greatest on the circuit. alcaraz will have a particular and differential kit, which will include for the first time a custom logo just like the one they have Rafael Nadal or, at the time, Roger Federer.
Number one in the world -intermittently-, since the end of the US Open 2022, Carlos Alcaraz receives the award of having its trademark registered in Nikethe multinational that has trusted him since even before his prolific and premature explosion at the top of the ATP. alcaraz will dress in New York one sleevelessdifferent from the style that he had been wearing in 2023 and will have a custom logo in which will be included, in some way, his motto, ‘head, heart and balls‘, which has accompanied him at all times as a legacy from his grandfather.
alcaraz In this way, he will leave aside the green shirt and pants that he had worn on the previous tour of the US Open -Toronto and Cincinnati Masters 1000– and previously in the Cup Hopman. In replacing him, as reported by the newspaper Brandthere will be a sleeveless shirt and personalized the outfit of the current champion in Flushing Meadows.
Alcaraz takes off his sleeves again
He US Open 2023 It will not be the first tournament in which Carlos Alcaraz wear a tank top. As part of your contractual relationship with Nikewe have seen other scenes of the current number one in the world with this type of outfit, although not since he is one of the best tennis players in the world. ranking ATP.
Carlos Alcaraz, with the Umag 2021 champion title. (ATP)
The first title of alcaraz as a professional, which took place in Umag In the year 2021, he came with a blue sleeveless shirt, which brought luck to the Murcian tennis player, who in his first covers as champion ATP He was able to show off his muscles perfectly, favored by the elastic. Nike would repeat the bet with Carlitos in it Open the Australia 2022a tournament in which Alcaraz made a great impression before losing in a very tight third round match against one of the favorites, Matthew Berrettini.
The motto and brand of Carlos Alcaraz
Head, heart and balls. The three ‘C’ that have marked so much Carlos Alcaraz in his still short professional career they will go with him in the US Open 2023 and, hopefully, in the rest of his relationship with Nike. It is not the first time that the American multinational uses these three words in relation to Carlitos -He made him some walking shoes in tribute after winning the Us Open 2022-, but from now on it will be his registered trademark as the symbol of the bull of Rafael Nadal or the ‘R’ and the ‘F’ of Roger Federerbefore his departure to Uniqlo.
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2023-08-28 14:20:00
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