Partner of the US Open for many years, the evian brand unveils one of its flagship activations for the 2023 edition of the Grand Slam with a floating tennis court on the Hudson River, the river that runs along the west side of Manhattan At New York.
Certainly inspired by the floating tennis court of adidas deployed in 2022 on the sidelines of the Australian Open, the mineral water brand is betting on an event device which should offer beautiful images thanks to this unusual pink tennis court .
Baptized “SS Evian”, the boat will welcome the public with the broadcast of the men’s final on Sunday, September 10, 2023. A very limited amount of tickets are on sale with proceeds going to the Billion Oyster Project, a New York-based non-profit organization dedicated to restoring New Harbor’s oyster reefs. York and the preservation of waterways.
Maria Sharapova as captain
To accompany this system using a boat from the Circle Line Sightseeing fleet, evian will call on its ambassador Maria Sharapova to don the costume of “captain”. A few lucky ones could thus have the chance to be able to exchange balls with the former world number 1. “I am delighted to lead the SS Evian, which has the first floating tennis court in New York” explains Sharapova in a press release. “It’s an amazing way to connect with the fans, I can’t wait to have fun with them.”
“We are delighted to embark on this experience with Maria Sharapova” adds Leeni Hämäläinen, Marketing Director of Evian in North America. “Together, we are delighted to create a one-of-a-kind journey combining the passion for tennis with the heritage of Evian”.
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