BarcelonaThe Camp Nou is losing its usual appearance as a result of the comprehensive reform works and Barça has already moved to Montjuïc. The process of adapting to the Lluís Companys Olympic Stadium, however, seems to be a headache for the board of directors and the subscribers, who with enough work exceed 17,500, far from the 26,000 expected in Arístides Maillol’s offices. The mobility plan does not seem to have convinced the members and the Blaugrana club has fallen to thirteenth position in the general classification of League season ticket holders. In addition, Barça, surpassed by Espanyol, is no longer the Catalan club with the most season tickets and up to six teams in the Second Division have more loyal members. In fact, there is a team from the Primera Federation, Deportivo de la Coruña, that is also ahead of him. At the same time, however, it is more economical to pay a subscription to Montjuïc to see Barça than to pay a subscription to go to the stadiums of Real Madrid, Villarreal, Valencia, Atlético de Madrid, Cadiz, Sevilla, Betis, Almeria or Athletic Club.
Some clubs with more subscribers than Barça
The 2023-2024 season
*Registration is still open
*Registration is still open
*Registration is still open
Figures such as Bruce Springsteen, The Weeknd and Coldplay, the soundtrack of Barça’s golden age, have played at the Olympic Stadium. Now it’s the turn of Lewandowski, Pedri and Gavi, among others. This Sunday, Xavi Hernández’s team will debut in Montjuïc in an official competition against Cadiz. He will do it far from the 99,354 seats that the Camp Nou had and in a colder atmosphere – not because of the temperature – than he is used to. Going to Montjuïc seems like an odyssey for Barça season ticket members, despite the fact that only five kilometers separate the Camp Nou from the Olympic Stadium, the Barça’s new home. With the current figures in hand, only 17,550 souls will regularly accompany the team during the course of this season. In Les Corts there were more than 80,000.
Barça is the thirteenth team with the most subscribers in the First Division
The season ticket campaign of the Spanish First Division this year is led by two teams from the capital: Real Madrid and Atlético de Madrid, with 60,707 and 58,123 season tickets, respectively. The podium is completed by Betis, with a total of 50,373 card members. Once here, the reigning League champion still hasn’t appeared, and to find Barça you have to go to the bottom half of the table. Specifically, up to position number 13. This figure is surprising, but it is a consequence of the transfer of Xavi Hernández’s team to Montjuïc until, at least, November 2024. “This data does not tell me anything. In the head and in the end, none of these teams that are above have been there for the previous 124 years. They are there now because Barça is going through a circumstantial change”, says Marc Duch, founder of the Manifest Blaugrana opinion group.
The rectification of the Laporta board regarding the prices set for season tickets has also not served to achieve a goal of minimums. A month after the initial prices were presented, the club reduced them by 50% motivated by the low demand that had existed until then. After the price review announced by the board, the final cost of the season ticket goes from 255 euros for the goals to 870 for the stands. “There has been an absolute lack of understanding of the member by the board. It has not understood that this voluntary decision by the club to go play in Montjuïc does not have to be paid for by the member. You cannot make him pay a overhang for a worse product,” says Duch.
Lack of story on the part of the club
The average age of season ticket holders at the Camp Nou was around 60 years old and the mobility plan for the matches at Montjuïc does not seem to have convinced the majority. But other complications have also interfered with requesting leave during the stay at the Magic Mountain. Barça decided that no member would have a fixed location at the Olímpic and that, for each match, they had to confirm their attendance via the club’s website. Later, 24 hours before the game, he was assigned a random seat. To this, we must add that the organization has eliminated the Free Seat, the platform that made it possible to make tickets available to season ticket members and other fans and that could be used to lower the cost of the season ticket in case of that the member could not attend the stadium.
“I am 100% convinced that the low number of subscribers for this course is a motivation problem. The club has not done any communication exercise on an emotional, ethical and story scale for the most loyal member. This needs to be Take care of it and take it into consideration,” says Duch. The average number of spectators at the Camp Nou last season was 83,498, the best record since the 2010-2011 campaign, when it had 79,192. This course, however, will have to get used to very different data. “It will be an atmosphere between cold and festive. Cold on the part of the local public, because of the distance from the grass. Montjuïc is not a pressure cooker, it does not invite to the party. But, on the other hand, it will be a festive stay because there there will be a lot of occasional fans and tourists. And they will go there to have a good time,” predicts Duch.
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2023-08-19 05:45:37
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