This week, a Norman amateur football club playing in Departmental 4 (Calvados) managed to get people talking about it and its new jersey thanks to a few hundred euros and quite a few hours of work.
Have you already heard of FC Rocquancourt? If you’re into Twitter, you couldn’t have missed it. Since Wednesday, this club has caused a “sensation” with the hyper-quality presentation of its away jersey with a very stylized look, Venezia FC style all things considered. Please note that the red and green shirt collar is not part of the jersey.
“This season we recreated a senior team in our club, only the veterans remained. I play when I’m not injured (laughs). I offered my services through my communications agency Doki Doki for the creation of the logo. Then we said to ourselves that we could do more, with a jersey, actions on social networks… We thought about a concept and we wanted to promote amateur football through aesthetics, with Venice, Athens, references that we have internally” explain to us Axel Chauvierre, Founder of Doki Doki.
— FC Rocquancourt (@FCRocquancourt) September 11, 2023
“We have accumulated 2 million impressions on the different posts showing our jersey”
“For the jersey, we chose the colors, not the template, we had this idea of Renaissance and making a retro jersey… we found a sponsor, Les Mets Chai (wine merchant and restaurant), which matches amateur football. We worked with a local supplier for production, we gave him our specifications. We added an embroidered badge. Our sponsor donated €800 to make the jerseys, 20 in total for the team players. » add Axel Chauvierre.
The starting point of the buzz? Wednesday, with shares from several accounts on social networks and in particular Twitter. “There was a surge on Twitter, first with Footpack, Footballogue, sofoot, Point de Pénalty… We decided to put the jersey on sale on our site, the price is 55 euros, we have a deadline of 3 weeks to 1 month… We have accumulated 2 million impressions on the different posts showing our jersey… we have had 10,000 visits in days to our site and already 50 sales of the jersey! We are going to send a jersey to Nicolas Villas (RMC journalist)”
???? Here is FC Rocquancourt, the freshest amateur club in Normandy. pic.twitter.com/j3Qmug4pTt
— footpack. (@footpack) September 13, 2023
FC Rocquancourt, resident of the 4th departmental division in Calvados, unveiled its new jersey with a shooting worthy of the biggest European clubs! ????
The club pulled out all the stops to announce its new sponsor, who is a local merchant. ????
Could… pic.twitter.com/8tNwxWXj6G
— Footballogue (@Footballogue) September 14, 2023
High visibility therefore thanks to qualitative content which found its audience. Enough to delight the equipment manufacturer Macron. “We have not yet heard back from Macron, we chose them because we had an advantageous price with our local supplier. We would like our jersey to be worn by people we like, like Orelsan for example, we are near Caen. »
“The shoot was done in two stages” completes Axel Chauvierre. “We wanted to promote our sponsor, we shot with the boss and a waitress and players. The idea was to promote it. Then we did another shoot in Caen with a model called Romane”
“Above all, we wanted to have fun and if it caught on locally, so much the better! That puts pressure on us for the home jersey which will be released at the end of the year (laughs), we are going to do sublimation at Macron, other sponsors will be present… we will create new content. »
Axel Chauvierre, founder of the Doki Doki agency, who worked on the jersey and its launch.
“We have accumulated 2 million impressions on the various posts showing our jersey”#FCRocquancourt @FCRocquancourt pic.twitter.com/y5wOQa3d8t
— SportBuzzBusiness.fr (@SportBuzzBizz) September 15, 2023
For Axel Chauvierre, this high-profile shooting is obviously a good thing for his agency but the primary motivation was not there. “The objective was not to advertise the agency… but with the spin-offs, if it opens up other projects with other clubs, so much the better, we are listening. We can have contacts with other sponsors, local companies who come to see us for the right reasons. We are surprised, “stunned” by all this, I spend the time thanking people, there is 99% goodwill, the players on the team are happy… There is personal and collective satisfaction.”
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