03/09/2023 and las 21:15 CEST
The Mediaset platform wants to gain relevance in the streaming market
Mitele Plus begins a new stage coinciding with the start of the new television season. The new Mediaset directive wants to boost its streaming platform, whose numbers are far from its main competitor, Atresplayer.
This renovation has been accompanied by a new promo that plays with the “+” of the logo, transforming it into an “x”, since many of the new features of Mitele Plus include an adjective with this letter. “An eXtraordinary content eXperience awaits you in the new season of Mitele PLUS”, is the brief description given by the platform in the message it has shared along with the promotional video.
In this new stage, ‘GH VIP’ will have a great role on the platform. This will have a premium signal from the 24-hour Channel with exclusive images and without commercial breaks, with the debates starting their broadcast half an hour before and other exclusive reality content.
In addition, Mitele Plus will expand its offer of movies, series and sports on their respective channels: AContra+, Dizi, Kanal D and Flight Sport. It will also preview some of its entertainment programs and fiction series that can later be seen free-to-air through Mediaset channels.
The goal of these enhancements is to attract the attention of viewers who until now have ignored the platform due to its lack of appeal. According to the latest GECA report, Mitele Plus is the platform for streaming with less follow-up behind FILMIN, SkyShowtime, AppleTV, Movista Lite, Atresplayer or DAZN.
2023-09-03 19:30:44
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