A multi-year collaboration, which reaches the finish line of the eighth consecutive sports season, between Axpo Italia, the fourth operator on the free energy market in Italy and SSD Fortitudo Moncada Agrigento, the main basketball club in the city of Agrigento which will once again be involved in the championship national A2 basketball team.
With an important innovation regarding the display of the brand on the team shirt (both in the home and away kit) and on the shirt cover. For the first year since the start of the partnership, Pulsee Luce e Gas, the brand for domestic users of the Axpo Italia Group, will bring the right energy to the Agrigento team, thanks to a positioning that puts digital, innovation and sustainability at the center .
The collaboration with Fortitudo Moncada Agrigento is part of a path that sees Axpo Italia supporting national sport and sports clubs with the Pulsee Luce e Gas brand becoming an increasingly protagonist. In fact, the company recently presented its entry into Serie A football with the partnerships that see the brand on the front of the Genoa Cfc shirt and on the back jersey of AC Monza,
“Sport is an important communication vehicle because it allows us to reach places where people’s passions are expressed. The comment by Alicia Lubrani, Chief Marketing Officer and Country Corporate Communication Director of Axpo and Pulsee Luce e Gas. Our investments in sports clubs represent the desire to support Italian talent by reaching an increasingly wider audience with evolving needs. The choice falls on companies that share our values and that, like us, bring ambition and the ability to bring innovation to their disciplines. We are certain that the evolution of this important partnership with Fortitudo Moncada Agrigento which, like Axpo Italia, has been in place for several years, is also going in the right direction”.
Fortitudo has been playing in the top flight championships for years now and its main objective, in addition to representing Sicily on the most important parquets in Italy, is to be a glue for the territory, a vehicle for social aggregation and promotion. Basketball must be a showcase for important companies like Axpo who believe in sport and share the same principles and ideals, such as teamwork, synergy and fair play.
The Pulsee Luce e Gas brand combines great attention to the environment and sustainability with the speed and simplicity of digital. In fact, all its customers in Italy receive electricity from 100% certified renewable sources and this agreement is part of a strategy that sees Axpo Italia proactively participate in the growth of renewables in the Italian context. A growth that sees Sicily as one of the most important territories for the sustainable development of the country.
2023-09-11 14:15:45
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