– “Roger gives us credibility”
A new Swiss player in the world sport: Sporting goods manufacturer On caused a stir with the commitment of world number 1 Iga Swiatek. Co-CEO Marc Maurer explains the strategy.
Posted today at 11:30am
A chat among experts: Roger Federer with Iga Swiatek and Ben Shelton at the event in Brooklyn.
Foto: Jackie Lee
Unlike Wimbledon, where he was celebrated with a big ceremony on Center Court and spent a day in the Royal Box, Roger Federer is staying away from the US Open. He was in New York recently though, for a promotional event for On in Brooklyn with Iga Swiatek and Ben Shelton. The Pole, a big Nadal fan, had a longer conversation with the Swiss for the first time. Because their careers hardly overlapped. When her star rose – she won her first of four Grand Slam titles at the French Open in 2020 – he was desperately fighting for one last big comeback. Vain.
2023-09-03 09:30:20
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