Michael Jordan was a forerunner in the NBA, especially in terms of style with his signature shoe. Besides, he managed to impose a rather crazy rule on the rest of the league, and it obviously continues today. The influence of n°23 is incomparable!
This is one of the first decisions that young players have to make when they arrive in the NBA, and it can be particularly important: which equipment supplier to sign with? If there are many players who stand out today on the market, and in particular Puma which has attempted a major offensive on the nuggets of tomorrow, Nike remains a safe bet and a reference.
It is no coincidence that Victor Wembanyama joined the big family at the comma, against a remuneration that one imagines at the height of his talent and his popularity. Unfortunately for them, not all NBA players are strong enough to land partnerships that allow them to equip themselves throughout the season.
The crazy rule imposed by Michael Jordan on his shoes
This was particularly the case for Raja Bell, a rear best known for his stints with Jazz and the Suns. So he thought he could wear the pairs he wanted, depending on his desires at the time. The problem is that Michael Jordan obviously didn’t hear it that way. The Bulls legend imposed a pretty incredible rule on the entire league:
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If you’re not signed by Jordan Brand, you’re not allowed to wear their shoes. When I learned that my world fell apart.
While planning to wear a pair of Jordan 16s for his debut in 2000, Raja Bell was caught by the Sixers staff and had to change at the last second.
Michael Jordan has never laughed with his image, and he obviously refused that players he did not validate appear with his products on their feet. He represented excellence on the field, even perfection when it came to winning titles, so the No. 23 only let those who looked like him wear his models.
Today, if the Jordan Brand roster is not the most quantitatively provided, the quality is obviously there. Russell Westbrook and Chris Paul are no longer big names, but they remain legends who have marked history. But the jewels of the brand are above all Jayson Tatum, Luka Doncic and Zion Williamson, and every brand would want to have them.
Wearing Jordans without being under contract with the brand? Impossible in the NBA, order of His Airness! The number 23 wants his brand to represent him, and for that, it is out of the question that mediocre players appear with him every night.
2023-09-05 20:30:00
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