October 7, 2023 at 10:35 p.m. by Emmanuel Bernard
Chelsea extended with Rexona who also joined Ben Chilwell.
The football club Chelsea announced the renewal of its partnership with Rexona, a brand specializing in body care products. Since 2017, Rexona has worked with Chelsea to encourage people to have the confidence to stay active. As part of this partnership, initiatives have been put in place to promote physical exercise in grassroots football, with a particular focus on women’s football by supporting the Chelsea women’s team.
Chelsea extend with Rexona who also recruits Ben Chilwell
With the renewal of this partnership, Rexona and Chelsea will continue to deliver these initiatives, including the “Breaking Limits” program, which aims to give young people the confidence and opportunity to stay active. In addition to the partnership renewal, Blues full-back Ben Chilwell will take on a new role as Rexona brand ambassador for the 2023-24 season, joining other high-profile ambassadors such as Sam Kerr, Melanie Leupolz and Lauren James .
“Since 2017, we have been proud to collaborate with Rexona, and we are delighted to extend our relationship with this prestigious brand for two more years”remarks Chris Jurasek, the general manager of Chelsea. “We are delighted to extend our long-standing partnership with Chelsea and continue to inspire football fans to stay active. We look forward to working with our exciting ambassador team and the club throughout the upcoming season. We are not finished »adds Kathryn Swallow, global brand manager of Rexona.
