He returns to Trieste Barcolana, the largest sailing regatta in the world and which this year reaches its 55th edition. For the second year in a row gloBAT Italia’s flagship brand for heated tobacco devices, will be the protagonist of this historic competition as Gold Sponsorsharing the values of sustainability and respect for the environment in line with the corporate purpose”A Better Tomorrow”.
Trieste, in addition to being the beating heart of the annual sailing competition, is also an important city for BAT Italia, where the company recently inaugurated A Better Tomorrow Innovation Hubthe new global manufacturing and innovation center dedicated to new product categories with potentially reduced risk.
On the occasion of the new edition of the Barcolana, glo will have a hospitality area, to share moments of entertainment and relaxation. Glo’s Hospitality will be located on the banks, in front of Piazza dell’Unità and a few steps from the boats moored waiting to race. In this space, built on two floors and with a sea view, visitors, participants and special guests will be able to access to relax and follow the regatta from a privileged position. Inside the glo Hospitality the public will find a relaxation area, a bar, entertainment, exclusive gadgets and will be able to discover the devices, including the recent glo HYPER AIR, presented last June.
Furthermore, glo will continue to be present on the mainsail of Maxi 100 Arca SGR, the black 100 footer which recently returned to racing and which shares the values of the brand. The Maxi 100 Arca SGR is in fact the first boat in the world of yachting to have obtained the Environmental Product Declaration (EPD) certification from a third party: an important ESG initiative, created to promote the circular economy and driven by Life Cycle Thinking, a revolution in strategies for environmental sustainability. Thanks to this project, the Fast & Furio Sailing team was able to recover a hull that had been abandoned for some time in a shipyard in Menorca, to give it a new life.
“We are thrilled to return to the Barcolana for the second consecutive year, a historic competition that sees us united on multiple fronts, especially environmental” comment Fabio de Petris, CEO of BAT Italiawhich continues: “We are also happy to continue to support the Maxi 100 Arca SGR, the first boat in the world with an EPD certified by a third party, RINA, and an example for the future of the sustainable economy where we have also been present for years, committed to building a better future.”
“With great satisfaction on our Maxi 100 Arca SGR we continue to display the glo brand, a brand that unites many of the values present in our team and in particular the attention to the marine environment, very important for the future of our civilization. It is a source of particular pride and satisfaction to have managed to field our 100-footer in better shape than ever after the unfortunate episode that occurred last May. We thank all our supporters, in particular BAT Italia, for contributing to this important challenge of ours”, conclude Furio Benussi.
2023-09-28 12:29:20
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