This was the NFL broadcast.
Photo: Private Archive
The stars of the Jacksonville Jaguars and the Atlanta Falcons, who faced each other on Sunday at Wembley Stadium in London, became characters from the movie Toy Story for a day.
It was a project of the ESPN network, which is part of the same emporium as Pixar (Disney), which offered users a themed transmission of the duel.
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ESPN broadcast the match between the Jaguars and Falcons live, corresponding to week four of the NFL, and did so in two versions, one real and the other adapted to the ‘Toy Story’ style.
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The initiative is called Toy Story Funday Football and turned the NFL stars into characters in the style of the famous movie. In addition, the Wembley setting was changed to that of the boy Andy’s room, a character in the film.
With the help of technology, ‘ESPN’ provided users with an innovative product as part of its strategy to attract younger audiences.
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On a sporting level, the Jaguars beat the Falcons 23-7 at Wembley Stadium, in the first of three matches that will take place in the British capital this season.
The Jaguars dominated the game thanks to their defense, led by Joshua Allen, who stood out with three of the four quarterback sacks they had. On offense, Trevor Lawrence excelled with 2,027 yards and a touchdown pass.
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With Falcons, quarterback Desmond Ridder had a game to forget; He totaled 191 yards, suffered four sacks, two interceptions and a fumble.
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2023-10-02 18:04:00
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