PALMA, 29 Nov. (EUROPA PRESS) –
Between January 20 and 28, 2024, Mallorca will host the celebration of the Garden Hotels-Luxcom Challenge Ciclista Mallorca, a reference test for international cycling and which will debut the women’s modality.
It was announced this Wednesday by the director of Unisport Consulting, the company organizing the test, Manuel Hernández, in an event held at the Nivia Born Boutique Hotel and which was attended by the Minister of Tourism, Culture and Sports, Jaume Bauzá; the Minister of Tourism of the Consell de Mallorca, José Marcial Rodríguez, and the CEO of Garden Hotels, Gabriel Llobera.
During the event, the extension of Garden Hotels Luxcom’s sponsorship agreement with the Challenge organization until 2027 was also announced.
The novelty of 2024, as they have explained, will be the celebration of the women’s modality, which will allow the best runners to be enjoyed on the island’s roads.
Over three days, some of the best teams in the international women’s squad will start the season in Mallorca with the dispute of the Felanitx-Colonia de Sant Jordi trophies (Saturday, January 20); Palma Trophy (Sunday, January 21) and Binissalem-Andratx Trophy (Monday, January 22).
In the men’s group, the Calvià Trophy will be contested (Wednesday, January 24); Trofeo ses Salines-Felanitx (Thursday January 25); Trofeo Serra de Tramuntana-Selva-Lluc (Friday 26 January); Trofeo Pollença-Port d’Andratx (Saturday 27 January) and Trofeo Palma (Sunday 28 January).
LIVE TELEVISION
Fans will be able to follow the development of the stages live with the live broadcast on television, thanks to the agreement with the institutions and their commitment to the Challenge Ciclista Mallorca as a strategic event in the tourism promotion of the island.
In this way, Eurosport and Teledeporte will offer fans around the world the live signal of the last hour and a half of each of the eight events.
The promotional and sporting impact of the Garden Hotels – Luxcom Challenge Ciclista Mallorca will be elevated given the wide dissemination of the platforms that will broadcast the outcome of the eight Trophies live, which will benefit the tourism promotion promoted by the Balearic institutions, the impact of the event itself and the visibility of the sponsors and collaborators of the event, as well as the city councils hosting the races.
The broadcast time of the finals of each day will be from 3:00 p.m. to 4:30 p.m. every day, except for the two Palma Trophies, which are held on Sunday the 21st and Sunday the 28th, when the time will be from 12:45 p.m. to 2:15 p.m. in both cases. .
The Minister of Tourism, Culture and Sports, Jaume Bauzà, has indicated that events such as the Mallorca Challenge are key to the strategy that the Government is considering in the coming years.
For the head of Tourism of the regional Executive, the triad of tourism, culture and sports, united in the same department, aims to promote the Balearic Islands as a sports tourism destination.
The councilor has highlighted that the test is held outside the tourist season, which this means as a resource for deseasonalization.
The insular Minister of Tourism of the Consell de Mallorca, Marcial Rodríguez, has shown his satisfaction with the celebration of the test and has assured that the real challenge with this type of actions is to value the territorial identity of each of the 53 municipalities of the island. “Tests like this are necessary tools to change, improve and strengthen the identity of this island, in addition to creating a tourist product and extending the activity into the winter months,” he stated.
During the event, Manuel Hernández emphasized the premiere of the women’s category and the possibility of having a television broadcast again. He thanked the Consell de Mallorca and the Government for their support, “because without their contribution and the commitment they make to the race, it would be impossible to assume the cost of producing an event of these characteristics.”
The CEO of Garden Hotels, Gabriel Llobera, has stated that the responsibility of hosting world cycling figures in hotels leads to configuring a product of the best quality and guarantee for the rest of the fans who choose Mallorca every year.
“Our sponsorship is not just sponsorship, it is much more. Because these types of races are held during the winter months, they help deseasonalization,” he stressed.
2023-11-29 11:16:00
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