MADRID, 27 Nov. (EUROPA PRESS) –
The Mutua Madrid Open presented this Monday ‘The center of all eyes’, its new marketing campaign to “put tennis at the center again”, without losing the “showy style and the usual hallmarks of the tournament”, which will be held from April 22 to May 5, 2024 at the Caja Mágica, according to a statement.
The organization of the tournament begins with the countdown of an event in which the Spanish Carlos Alcaraz and the Belarusian Aryna Sabalenka will defend their titles won in 2023. And part of that process is the new marketing campaign ‘The center of all eyes’ , directed by the consulting firm ‘The NULL’.
“The Mutua Madrid Open faces a new edition of great sporting interest. In 2024, sport is once again the undisputed protagonist and the marketing campaign seeks to emphasize the power and energy of current tennis. With the colorful style and the usual hallmarks of the tournament, the campaign wants, symbolically and graphically, to put tennis at the center again,” the statement highlighted.
Thus, the Caja Mágica will be “the epicenter of tennis” and “the center of all eyes”, also thanks to putting the sport in the “absolute focus” with these “hypnotic” initiatives and their “magnetic effect”.
2023-11-27 12:08:53
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