Since being in a relationship with Travis Kelce and closely following the Kansas City Chiefs, Taylor Swift has allowed the Missouri franchise to significantly increase its market value. And the entire NFL benefits from the popstar’s notoriety, supported by a huge community of fans around the world.
It’s the attraction of the season. Since appearing alongside Travis Kelce, the Chiefs player, Taylor Swift has allowed the NFL to broaden its horizons in a spectacular way. The 33-year-old singer, who has sold more than 200 million albums worldwide and has several clips with more than a billion views on YouTube, regularly comes to Arrowhead Stadium to encourage her companion, who was already a star of the US football before their meeting. His appearances in the stands arouse enormous enthusiasm across the Atlantic and in the four corners of the globe. Far beyond Kansas City.
And the entire NFL benefits. According to the media Front Office Sports, which relayed last week a study by the Apex Marketing Group, the value of the NFL and the Chiefs has increased by more than 305 million euros in recent months thanks to media coverage, sales of derivative products and audiences increasing (especially among women) linked to the presence of Taylor Swift. And the amount is expected to rise further given recent events.
A kiss on the pitch that set the networks on fire
During the night from Sunday to Monday, Kansas City qualified for the next Super Bowl by beating the Baltimore Ravens (17-10). At the end of the meeting, Taylor Swift went down to the lawn, before kissing Travis Kelce for the first time in public. Enough to unleash social networks, where the singer’s fans (called the “Swifties”) are particularly active.
Since the end of September and the first appearance of Taylor Swift at the stadium, in the company of Travis Kelce’s mother, the rating of the Chiefs has skyrocketed. The Missouri franchise even marketed a flocked “Swiftie” jersey for fans of the popstar, who supports the Philadelphia Eagles.
Will Taylor Swift attend the Super Bowl?
This overexposure is not to everyone’s taste. Some fans of other franchises recently accused Taylor Swift of “ruining the NFL.” “I didn’t do anything,” defended the artist from Pennsylvania. The question now is whether she will be in the stands at Allegiant Stadium (near Las Vegas) on February 12 to watch the Super Bowl between the Kansas City Chiefs and the San Francisco 49ers.
The singer (who is an author, composer and performer) has a series of concerts planned in Japan from February 7 to 10 as part of her very popular “Eras Tour”. She could go directly to Nevada in order to support her boyfriend as closely as possible, who has already won the Super Bowl twice in his career (2020, 2023).
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2024-01-30 13:14:13
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