He Super Bowl It is the final match of the championship National Football League (NFL) of the United States, where the champions of the National Conference (NFC) and the American Conference (AFC) meet. It is the biggest game of the professional American football season in the United States and is held annually on the second Sunday in February.
In addition to being a sporting event, the Super Bowl has become a massive entertainment spectacle with a halftime show filled with musical performances and highly anticipated television commercials, especially by fans of franchises like Marvel and DC.
The Super Bowl is not only a sporting competition, but also represents a cultural phenomenon. Television viewership typically exceeds 100 million viewers in the United States alone, not including global viewership.
This broad reach provides brands the opportunity to connect with diverse audiences in a single event, making it the best opportunity to get noticed. In 2022, the average cost for a 30-second spot reached a staggering $6.5 million, marking an increase from previous years.
One of the brands that has gained ground in the SuperBowl is Gatorade, because in addition to sponsoring its energy drinks, it has sneaked into the big party to proclaim the winner of the season with a bath.
The tradition of bathing the winning team’s coach during victory celebrations at sporting events, especially the Super Bowl, has evolved and has become an essential part of the ceremony. Beyond being an expression of joy and camaraderie, this moment has become an object of betting for both fans and betting houses.
The choice of colors associated with the bath liquid not only adds excitement to the event, but also becomes an element of speculation. The odds assigned to each color reflect the perceived probabilities of that being the shade of liquid that will soak the trainer.
Currently, the color yellow leads the preferences with odds of +165, followed by orange with +300. These odds not only reflect the expectations of the fans, but also generate greater interest around this post-match spectacle. There is still time to decide the official color, but we can say that for the moment yellow is the favorite.
2024-01-16 23:51:43
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